corporate social responsibility complete report France ... - Orange

66 carefighting cyberbullyingCyberbullying is harassment by e-mail or intrusiveSMS*. This phenomenon, developing rapidly inschools, may have serious consequences for thevictims. Several Group subsidiaries are involved inactivities to combat cyberbullying. The safetyawareness film Incoming Message, made in 2007 byOrange UK, was distributed to 63% of the schools inthe United Kingdom. A malicious calls bureauaccessible by telephone or e-mail lets victims andtheir families report abuses and obtain usefulguidance. In Poland, the Group has supported thenational campaign for raising awareness aboutcyberbullying.responsible use of servicesBesides protecting children, we are attentive topromoting the responsible use of our products andservices.Thus, our Internet website www.orange.com providessimple and effective advice for protection from thetheft of mobile telephones, fighting against unsolicitedmessages (spam) and viruses, or even reporting illicitcontent. It also warns against the dangers of usingthe telephone while driving. To learn more: see the section “responsible use”at our website www.orange.com.responsible marketing guidesFrance Telecom has developed responsiblemarketing guides to ensure that its advertisingcampaigns respect international codes of conduct.Defined in 2006 and validated by the marketingdepartment, these guides:- prohibit the targeting of children less than 10years of age,- specify which practices are authorized and whichare prohibited for marketing campaigns,- are taken into account in the time-to-marketprocess that guides the launching of new offers,- include the requirements of the child protectionpolicy,- aim at ensuring that all new products and servicesapply the best practices in terms of security.The Group also applies the codes of conductdeveloped by the industry, such as the one by theMobile Marketing Association concerning marketingon mobile telephony.“Agnieszka WrzesieńProject CoordinatorSaferInternet.plNobody‟s ChildrenFoundation“Education with Internet TP” program forschools run by TP – Orange Group linked verywell with our Internet safety awareness-raisingactions. We recognize that ensuring a positiveexperience of children using new technologiesis a shared responsibility between variousstakeholders, and TP – Orange Group, as theindustry partner, definitely has a vital role toplay in this respect.In 2005 we started a long-term collaborationwith TP – Orange Group. Over the last couple»of years we have launched several successfulawareness-raising initiatives, like the “STOPcyberbullying” campaign, e-learning courses onInternet safety and the annual holidayeducational campaign “Sieciaki on Holidays”.Thanks to the toll-free phone number providedby TP – Orange Group for Helpline.org.plproject children and parents can receivesupport in different dangerous situations online.TP-Orange Group has proven a reliable andcreative partner and we are very much lookingforward to continued successful cooperationwith them in the future.Orange Romania, partner in the Safer InternetPlus ProgramOrange is partnered with a local NGO to deploy theSafer Internet Plus program in Romania and initiateactivities for raising awareness of child protection.Safer Internet Plus is a program launched by theEuropean Community aimed at promoting safer useof the Internet and of the new online technologies.France: Signing of the UDA “ResponsibleCommunications” charterIn December 2008, Orange France signed theResponsible Communications charter of the Uniondes Annonceurs.This charter contains five commitments:- to apply its codes of responsiblecommunications to all of its outsideannouncements;- to encourage the target public to act responsibly;- to use private data on its end customers fairly inits marketing and sales activities;- to apply an internal process allowscommunications to be validated beforedistribution;- to make environmental impact a part of thecriteria for choosing communications media.