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Australian consumers are concerned about climate changeAustralia is in the group of countries where concern about climate change is rising, incontrast to others that have seen a recent drop off in concern (fi gure 2). Researchby GlobeScan shows that climate change is a ‘front of mind’ issue for individuals inAustralia (fi gure 3). However, overall levels of consumer concern are just as high or higherin developing countries such as Brazil, China and Mexico, where climate impacts arealso likely to be severe and where the capacity for adaptation is lower (fi gure 4).Figure 2: Seriousness of climate change [% rating climate change as ‘very serious’]Concern Rising% rating climate change as ‘very serious’90807060504030208466595850BrazilCanadaAustraliaChinaPhilippinesUSA199219982000200320062007Concern Falling90% rating climate change as ‘very serious’807060504030706661595748373432ChileMexicoItalyGreat BritainTurkeyGermanySouth KoreaRussiaKenya19921998200020032006200716 What Assures Consumers on Climate Change – Australian Update