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AcknowledgementsWe would like to thank the following sponsors and partners:Partners and Sponsors to the work:Major Supporter:Supporters:The report was produced by AccountAbility and Net Balance Foundation. It was writtenand developed by Maya Forstater with Jeannette Oelschlaegel of AccountAbility andRebecca Allonby of Net Balance Foundation and Samantha Huddle. In addition, wewould like to thank the following people for their contribution to the research processand development of the report: Alex MacGillivray, Alan Knight, Daniel Waistell and SimonZadek of AccountAbility, Terence Jeyaretnam of Net Balance Foundation. We would alsolike to thank Fernanda Polacow and Tania Gobena from AccountAbility’scommunications team.Further thanks to all who at key stages engaged with the research team or revieweddrafts of the report: Joel Makower (Founder, GreenBiz.com), Solitaire Townsend (ChiefExecutive and Co-founder, Futerra), Rosemary Sainty (Head, Responsible Business &CRLeaders Project, St James Ethics Centre), Richard Gunawan (Business ImprovementManager, Australasia, LRQA), Terry A’Hearne (Director of Sustainability, EPA Victoria),KristaMilne (Manager Life Cycle Unit, EPA Victoria), Chuck Berger (Director of Strategic Ideas,Australian Conservation Foundation), Angela Rutter, (Head of Climate Project at theAustralian Conservation Foundation), Scott Delzoppo (Sustainability Manager, Foster’sGroup), Lee Sargent (Insights Strategist, Foster’s Group,), Melissa Clarkson (CorporateSocial Responsibility Manager, Transurban Group), Tony Maher, Director SustainableDevelopment, Australian Food and Grocery Council, Kate Nicolazzo (General ManagerCentre for Innovation and Sustainability Excellence, VECCI), Gordon Renouf (DirectorPolicy & Campaigns, CHOICE Magazine), Kate Norris (Sustainable Consumption ProjectOffi cer, CHOICE Magazine), Armineh Mardirossinian (Group Sustainability Manager,Woolworths Group), Natasha Hildebrandt-Lockie (Project Consultant, Net BalanceFoundation) and Philip Monaghan (Independent).All reviewers of the report were given the opportunity to provide a comment on the fi nalresearch paper. Their commentary is available at www.accountability21.net.
Research MethodologyThe desk research for the “What Assures Consumers?” Australian update 2008 wasundertaken in both the UK and Australia accompanied by opinion research conducted byGlobeScan on behalf of Net Balance Foundation, AccountAbility and LRQA.Online SurveyIn April 2008 a representative sample of over 1,000 members of the Australian generalpublic aged 18+ were interviewed online with quotas set by age, gender and region.The aim of the questionnaire was to understand the importance that consumers placeon issues of corporate behaviour when making their purchase decisions, key trust issueswithin particular sections, and look at the importance of different information channels.Additional questions for the Australian updates research were designed in collaborationwith Foster’s Group Marketing and Insights team.More information on this survey is available at www.accountability21.org/whatassures.InterviewsFurther research was undertaken in the form of qualitative interviews with smallnumber of the Australian public by Globescan in May 2008. More information on theseinterviews are available online at www.accountability21.org/whatassuresCollaborative Learning Workshop and Expert ViewsA collaborative learning workshop was held in Melbourne on 5th May 2008 facilitated byNet Balance Foundation and attended by available members of the project’s supportingorganisations – LRQA, Foster’s Group and Transurban. Selected experts also providedcomment on the results fi ndings and report drafts at key stages in its development.36 What Assures Consumers on Climate Change – Australian Update
Page 1: What Assures Consumersin Australiao
Page 6 and 7: Executive SummaryAustralians have h
Page 8 and 9: 15. Effective assurance means smart
Page 10 and 11: Box 1: Raising the public profile o
Page 12 and 13: High-visibility, low-impact actions
Page 14 and 15: In 2008 AccountAbility, LRQA and th
Page 16 and 17: Some consumer climate change initia
Page 18 and 19: The view from AustraliaThis perspec
Page 20 and 21: Figure 3: Most important national p
Page 22 and 23: Figure 5: Actions takenReduced ener
Page 24 and 25: Consumers are keen to reduce their
Page 26 and 27: We can break the trends to action d
Page 28 and 29: Box 4: Green BeerIn March 2008 Fost
Page 30 and 31: Learning from such initiatives, cou
Page 32 and 33: Whilst the appliance labelling sche
Page 34 and 35: Can consumers contribute toAustrali
Page 36 and 37: challenges together with neighbouri
Page 38 and 39: 3. Generate overwhelming support fo
Page 40 and 41: Endnotes1‘Govt must act now on cl
Page 42: About This ReportThis report, focus

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