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ContentsExecutive Summary 3Consumers and climate change 62008: Zero is the new black 6Danger signs 7Mind the gap 10Why does it matter? 12Consumer mobilisation towards a global deal? 14The view from Australia 15Australia’s climate change challenges 15Australian consumers are concerned about climate change 16Australian consumers are taking action 18But there are still some diffi culties and obstacles 20Rising to the challenge 24What Assures? 28Can consumers contribute toAustralia’s climate leadership? 31Big feet, beginning to tread lightly 31Concerned and active consumers are a national assetin climate change mitigation 32A role for consumers in the national climate change strategy 33Research Methodology 36Key Resources 37Endnotes 382 What Assures Consumers on Climate Change – Australian Update