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3. Generate overwhelming support for the country to take leadership in theinternational efforts to solve the climate crisis.4. Persuade individuals, families, communities, states, corporations and otherorganizations to begin to quickly and meaningfully reduce their own global warmingpollution — and to offset the remainder – in order to become ‘carbon neutral.’Garnaut too, highlights the diffi cult decisions, which ultimately face consumers, although,as we have seen, he gives little further attention to consumer action.:“We are led to think about how we value future against current generations. We are forcedto decide what we would be prepared to pay in terms of consumption of goods and servicesforegone, to avoid uncertain prospects of thinly defined but possibly immensely unhappyoutcomes. We are forced to decide what current and early material consumption we wouldbe prepared to pay to avoid loss of things that we value, but are not accustomed to valuing inmonetary equivalents.”What Garnaut terms ‘a wicked problem’ requires coordinated and concerted effort by allgroups in society. When consumers vote with their feet government and businesses listen.Consumers therefore have to be a keystone in the bridge between our current economyand a low-carbon future.Creating products and services which will enable consumers to manage the balancebetween social, environmental, economic and physical wellbeing and conveniencewill require innovative assurance and communication approaches. Tools to assureconsumers should focus on providing them with credible, actionable and understandableinformation to help them to express their concern about climate change in the marketand to their elected leaders, that enable them to identify material choices and toreassure them that they are acting with others in their community, their country andultimately at a global level.What Assures Consumers on Climate Change – Australian Update 35
Key ResourcesAdvice & GuidanceCarbon Label - www.carbon-label.co.ukGovernment of Victoria – Black Balloons Campaign - www.saveenergy.vic.gov.auGreenhouse Friendly - www.greenhouse.gov.au/greenhousefriendly/GreenPower – www.greenpower.gov.auThe Equipment Energy Effi ciency Program – www.energyrating.gov.au‘We Can Solve It’ – www.wecansolveit.orgWater Effi ciency Labelling and Standards (WELS) Scheme – www.waterrating.gov.au.Other ResearchAustralia’s Inconvenient Truth: An overview of climate trends and projected impactsof climate change in AustraliaThe Australian Conservation Foundation and The Climate Project.orgwww.acfonline.org.auClimate Changes your BusinessKPMG Report http://www.kpmg.nl/Docs/Corporate_Site/Publicaties/Climate_Changes_Your_Business.pdfConsumers Want Brands To Solve Climate Crisis‘Environmental Leader’ 13th May 2008,http://www.environmentalleader.com/2008/05/13/consumers-want-brands-tosolveclimate-crisis/Drought, Climate Change & Food Prices in AustraliaJohn Quiggin, Presentation at the Climate Change and Social Justice Conference,3rd April, Social Justice Initiative, Melbourne University. (May, 2008).Food-Miles and the Relative Climate Impacts of Food Choices in the United StatesChristopher L.Weber* and H. Scott Matthews, Environmental Science & Technology.(May 2008)Green marketing and the Trade Practices Act, Commonwealth of AustraliaAustralian Competition and Consumer Commission (2008)Garnaut Climate Change Review, Draft Report to the Commonwealth, State andTerritory Governments of Australia, State of VictoriaGarnaut, R. (2008)Scientific reticence and sea level riseJ E Hansen (2007) Environmental Research Letters, 2 024002Without Water: The economics of supplying water to 5 million more AustraliansCentre for Policy Studies, Monash University, May. Young, M.D, Proctor, W and EjazQureshi, M (2006)Weathercocks and Signposts: The environmental movement at a crossroadsCromton, T. - WWF ‘Strategies for Change’www.wwf.org.uk/fi lelibrary/pdf/weathercocks_report.pdfWhat Assures Consumers on Climate Change – Australian Update 37
Page 1 and 2: What Assures Consumersin Australiao
Page 3: Research MethodologyThe desk resear
Page 6 and 7: Executive SummaryAustralians have h
Page 8 and 9: 15. Effective assurance means smart
Page 10 and 11: Box 1: Raising the public profile o
Page 12 and 13: High-visibility, low-impact actions
Page 14 and 15: In 2008 AccountAbility, LRQA and th
Page 16 and 17: Some consumer climate change initia
Page 18 and 19: The view from AustraliaThis perspec
Page 20 and 21: Figure 3: Most important national p
Page 22 and 23: Figure 5: Actions takenReduced ener
Page 24 and 25: Consumers are keen to reduce their
Page 26 and 27: We can break the trends to action d
Page 28 and 29: Box 4: Green BeerIn March 2008 Fost
Page 30 and 31: Learning from such initiatives, cou
Page 32 and 33: Whilst the appliance labelling sche
Page 34 and 35: Can consumers contribute toAustrali
Page 36 and 37: challenges together with neighbouri
Page 40 and 41: Endnotes1‘Govt must act now on cl
Page 42: About This ReportThis report, focus

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