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Research MethodologyThe desk research for the “What Assures Consumers?” Australian update 2008 wasundertaken in both the UK and Australia accompanied by opinion research conducted byGlobeScan on behalf of Net Balance Foundation, AccountAbility and LRQA.Online SurveyIn April 2008 a representative sample of over 1,000 members of the Australian generalpublic aged 18+ were interviewed online with quotas set by age, gender and region.The aim of the questionnaire was to understand the importance that consumers placeon issues of corporate behaviour when making their purchase decisions, key trust issueswithin particular sections, and look at the importance of different information channels.Additional questions for the Australian updates research were designed in collaborationwith Foster’s Group Marketing and Insights team.More information on this survey is available at www.accountability21.org/whatassures.InterviewsFurther research was undertaken in the form of qualitative interviews with smallnumber of the Australian public by Globescan in May 2008. More information on theseinterviews are available online at www.accountability21.org/whatassuresCollaborative Learning Workshop and Expert ViewsA collaborative learning workshop was held in Melbourne on 5th May 2008 facilitated byNet Balance Foundation and attended by available members of the project’s supportingorganisations – LRQA, Foster’s Group and Transurban. Selected experts also providedcomment on the results fi ndings and report drafts at key stages in its development.36 What Assures Consumers on Climate Change – Australian Update