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3. Generate overwhelming support for the country to take leadership in theinternational efforts to solve the climate crisis.4. Persuade individuals, families, communities, states, corporations and otherorganizations to begin to quickly and meaningfully reduce their own global warmingpollution — and to offset the remainder – in order to become ‘carbon neutral.’Garnaut too, highlights the diffi cult decisions, which ultimately face consumers, although,as we have seen, he gives little further attention to consumer action.:“We are led to think about how we value future against current generations. We are forcedto decide what we would be prepared to pay in terms of consumption of goods and servicesforegone, to avoid uncertain prospects of thinly defined but possibly immensely unhappyoutcomes. We are forced to decide what current and early material consumption we wouldbe prepared to pay to avoid loss of things that we value, but are not accustomed to valuing inmonetary equivalents.”What Garnaut terms ‘a wicked problem’ requires coordinated and concerted effort by allgroups in society. When consumers vote with their feet government and businesses listen.Consumers therefore have to be a keystone in the bridge between our current economyand a low-carbon future.Creating products and services which will enable consumers to manage the balancebetween social, environmental, economic and physical wellbeing and conveniencewill require innovative assurance and communication approaches. Tools to assureconsumers should focus on providing them with credible, actionable and understandableinformation to help them to express their concern about climate change in the marketand to their elected leaders, that enable them to identify material choices and toreassure them that they are acting with others in their community, their country andultimately at a global level.What Assures Consumers on Climate Change – Australian Update 35