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Investment in Russia Branding in Poland Research in Germany

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28<br />

Events<br />

Snow fails to stop dr<strong>in</strong>k fair<br />

Arail strike and snow storms marked<br />

the start of Brau Beviale 2007 <strong>in</strong> the<br />

Exhibition Centre Nuremberg which<br />

was held from 14-16 November but this<br />

did not deter the 34,456 trade visitors at<br />

last year's most important capital goods<br />

exhibition for the beverage <strong>in</strong>dustry.<br />

The share of <strong>in</strong>ternational visitors rose<br />

<strong>in</strong> both percentage and absolute terms.<br />

28 percent came ma<strong>in</strong>ly from Austria,<br />

Switzerland, Belgium, <strong>Russia</strong>, the<br />

Netherlands, the Czech Republic,<br />

France, Great Brita<strong>in</strong>, Italy and other<br />

growth markets <strong>in</strong> Central Eastern and<br />

Eastern Europe to source <strong>in</strong>formation<br />

about beverage raw materials, packag<strong>in</strong>g<br />

and other technologies, logistics and<br />

market<strong>in</strong>g from the 1,416 exhibitors<br />

(2006: 1,437*) - almost 40 percent of<br />

them from outside <strong>Germany</strong>.<br />

See<strong>in</strong>g and be<strong>in</strong>g seen<br />

Accord<strong>in</strong>g to the result of a survey taken<br />

dur<strong>in</strong>g the fair, around fifteen percent of<br />

the visitors came from producers and<br />

fillers of non-alcoholic dr<strong>in</strong>ks whilst<br />

most others were from the alcohol sector.<br />

Of the total number of visitors, around<br />

88 percent are <strong>in</strong>volved <strong>in</strong> <strong>in</strong>vestment<br />

decisions <strong>in</strong> their company.<br />

Exhibitors' views<br />

The CEE region provided most visitors<br />

although there was also a stron presence<br />

from western Europe as well.<br />

Erik Homza, Director Market<strong>in</strong>g and<br />

Sales of the Slovak beverage mach<strong>in</strong>ery<br />

manufacturer PSS, Svidnik said: ‘We<br />

supply complete solutions and have successfully<br />

exhibited <strong>in</strong> Nürnberg s<strong>in</strong>ce<br />

1998. We had some 120 contacts this<br />

year - and especially important for us: 90<br />

;ercent of them were new customers<br />

from countries like the Ukra<strong>in</strong>e, Belarus,<br />

<strong>Russia</strong>, the Czech Republic, Slovenia,<br />

Italy, France, and even from Australia,<br />

Mexico and Chile.’<br />

Manfred Thonhauser of the Austrian<br />

TBuH commented ‘We have met our<br />

customers, top manufacturers of food<br />

and dr<strong>in</strong>ks, at Brau Beviale for the last 10<br />

years. Our new products at this year's<br />

exhibition, Persulphate Technologies<br />

(PST) for environment;y friendly dis<strong>in</strong>fection<br />

of beverage fill<strong>in</strong>g plants and<br />

Smart Track for water-free lubrication of<br />

bottle conveyor belts, attracted many<br />

<strong>in</strong>quiries from German and <strong>in</strong>ternational<br />

customers throughout Europe, Ch<strong>in</strong>a<br />

and Central America."<br />

Mach<strong>in</strong>ery sales very strong<br />

The production volume of the some 650<br />

German companies with their 57,500<br />

employees is divided approximately<br />

equally between food process<strong>in</strong>g<br />

mach<strong>in</strong>ery, which <strong>in</strong>cludes beverage production<br />

mach<strong>in</strong>ery, and packag<strong>in</strong>g<br />

mach<strong>in</strong>ery, which <strong>in</strong>cludes a large share<br />

of beverage fill<strong>in</strong>g and beverage packag<strong>in</strong>g<br />

mach<strong>in</strong>ery. Production volume <strong>in</strong><br />

2006 rose by seven percent to EUR9.3bn<br />

EUR (up from EUR8.7bn <strong>in</strong> 2005). The<br />

<strong>in</strong>dustry's upward trend with an average<br />

80 percent export rate cont<strong>in</strong>ued without<br />

<strong>in</strong>terruption <strong>in</strong> the first half of 2007.The<br />

production volume grew by 15.7 percent<br />

to EUR4.8bn. The German VDMA<br />

association forecasts that twelve percent<br />

growth was achieved <strong>in</strong> 2007 whilst five<br />

percent growth is expected <strong>in</strong> 2008.<br />

The German packag<strong>in</strong>g mach<strong>in</strong>ery<br />

segment expanded its share of the world<br />

market by two percent to 22 percent <strong>in</strong><br />

2006 and occupies the top position far<br />

ahead of Italy and the USA. At the same<br />

time, the world market volume for packag<strong>in</strong>g<br />

mach<strong>in</strong>ery rose from EUR20.1bn<br />

to EUR20.8bn accord<strong>in</strong>g to the VDMA.<br />

Around one fifth of this figure is attributed<br />

to beverage packag<strong>in</strong>g mach<strong>in</strong>ery.<br />

The whole segment of beverage<br />

mach<strong>in</strong>ery essentially <strong>in</strong>cludes some 100<br />

companies with 14,000 employees,<br />

which manufacture beverage packag<strong>in</strong>g<br />

and beverage production mach<strong>in</strong>ery,<br />

<strong>in</strong>clud<strong>in</strong>g brewery mach<strong>in</strong>ery. With 37<br />

percent growth to almost EUR1.1bn,<br />

beverage mach<strong>in</strong>ery production <strong>in</strong> the<br />

first half of 2007 has already reached the<br />

total production volume of the whole of<br />

2001. In 2006, this segment of special<br />

mach<strong>in</strong>ery manufacture grew by some 14<br />

percent to EUR1.84bn from<br />

EUR1.61bn <strong>in</strong> 2005 - about 77 percent<br />

of this figure is for beverage packag<strong>in</strong>g<br />

mach<strong>in</strong>ery.<br />

CEE Packag<strong>in</strong>g, www.ceepackag<strong>in</strong>g.com Tel.: +48 22 2195466, +48 502 159080<br />

Events<br />

7 February - 9 February<br />

Intercharm Cosmetics Fair,<br />

Kiev, Ukra<strong>in</strong>e<br />

12 February - 14 February<br />

UkrProdPack and Ukrprodmash,<br />

Kiev, Ukra<strong>in</strong>e<br />

19 February – 22 February<br />

World of Pack<strong>in</strong>g, Lviv, Ukra<strong>in</strong>e<br />

20 February - 21 February<br />

easyFairs® Packag<strong>in</strong>g Innovations,<br />

Barcelona, Spa<strong>in</strong><br />

26-February – 29 February<br />

Pack Fair, Kiev, Ukra<strong>in</strong>e<br />

4 March - 7 March<br />

Sal<strong>in</strong>a, Brno, Czech Republic<br />

1 April – 3 April,<br />

Foodpack St. Petersburg,<br />

St Petersburg, <strong>Russia</strong><br />

9 April – 10 April<br />

Pharma PPT, Malmo, Sweden<br />

10 April – 14 April<br />

Cosmopack, Bologna, Italy<br />

17 April – 19 April<br />

Intercharm Professional cosmetics fair,<br />

Moscow, <strong>Russia</strong><br />

24 April – 26 April<br />

Kazupack, Almaty, Kazakhstan<br />

24 April – 30 April<br />

Interpack, Dusseldorf, <strong>Germany</strong><br />

11 June – 12 June,<br />

easyFairs®Verpackung Ost,<br />

Dresden, <strong>Germany</strong><br />

16 September – 17 September,<br />

easyFairs®Verpackung West,<br />

Dortmund, <strong>Germany</strong><br />

24 September – 25 September,<br />

easyFairs®Verpackung Austria,<br />

Wels, Austria

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