Investment in Russia Branding in Poland Research in Germany

Credit crunch not hitting
CEE investment plans
Troubles in the credit
markets are not dampening
corporate plans for
new foreign direct investments,
says a detailed
survey of top executives
by management consulting
firm A.T. Kearney.
As far as US investors are concerned,
Central and Eastern Europe
remains an interesting destination with
Russia at ninth, Germany tenth, Poland
twenty second and the Czech Republic
twenty fifth in the list of most interesting
investment destinations.
The assessment of senior executive
sentiment at the world's largest companies
found corporate investors optimistic
about the prospects for developing
nations and increasingly targeting them
for more corporate investment in the
years ahead. These are among the findings
from the latest Foreign Direct
Investment Confidence Index, a regular
survey of global executives conducted by
A.T. Kearney. The Index provides a
unique look at the present and future
prospects for international investment
flows. Companies participating in the
survey account for more than USD3.8
trillion in global revenue.
Europe's strong economy helped
Germany maintain its position in the top
ten rankings whilst Russia, Poland and
the Czech Republic all score well.
‘The world's economic centre of power
continues its perceptible shift from
developed to developing markets,’ said
Paul A. Laudicina, managing officer and
chairman of A.T. Kearney. ‘While global
FDI recovers further from its 2003 lows,
the increasingly transnational behavior
of corporations is reflected in their
investment preferences. Developed
countries are competing with developing
countries for investment capital, and
developing countries are increasingly
winning out.’
Concern about U.S. Economy
Despite the shift in investment expectations,
global executives remain concerned
over the role the U.S. plays in the health
of the world's economy. Global executives
cited the slowing U.S. economy (55
percent), volatility of the U.S. dollar (45
CEE PACKAGING
Moscow’s GUM shopping centre. The challenge for businesses is to
provide the demanding Russian consumer with the same quality as
Western Europeans and North Americans receive.
percent), rising interest rates (39 percent),
increased government regulation
(38 percent) and the volatility of energy
prices (37 percent) as the top concerns
facing the world economy.
CEE Packaging, www.ceepackaging.com Tel.: +48 22 2195466, +48 502 159080
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