2011 annual report 2011 annual report - Garanti Bankası

Power Deal of the Year” prize for GebzeCCGT project and the “European TransportPrivatization Deal of the Year” prize for the İDO(Istanbul Ferries Inc.) privatization.Garanti was honored with the Golden Prizeand the “Best Use of Mobile Marketing forDirect Response in EMEA (Europe, the MiddleEast and Africa)” award.In the Interactive Media Awards 2011,the company has been honored with the“Outstanding Achievement” award in the intranetcategory.Garanti’s web sites onceagain full of “GoldenSpider”sGaranti received numerous prizes at the 9thGolden Spider Web Awards, the one and onlyevent not affiliated to any platform in Turkey:Banking and Financial Services category:First prizewww.garanti.com.trBest Accessible Website: First prizewww.garanti.com.trTraining category: Second prizewww.garantitalentcamp.comEntertainment category: Second prizewww.garantisupertrader.comInternet Banking: Second prizewww.garanti.com.trCorporate Website: Second prizewww.garanti.com.tr .“The Last Person On EarthWho Doesn’t Use GarantiOnline Banking” projectreceived prestigious awardsWith its project encouraging customers to useinternet banking, Garanti Bank marked theEpica and MMA (Mobile Marketing Association)competitions that awards creative marketingprojects.Garanti, leader in internet banking with over2 million internet banking customers, createda campaign to promote the use of internetbanking, which received the silver medal inEpica, Europe’s biggest advertising awardscompetition organized for the 25 th time.At the MMA Awards, which is the onlyinternational award program in the mobilemarketing category and having a jury panelconstituted by international brand marketingprofessionals and advertising agency directors,Garanti Technology and digital agency,Rabarba worked collaboratively on technicalinfrastructure of the campaign that useda combination of various channels like theInternet, mobile and call center.At the MediaCat Felis 2011 Awards wherebest media ideas and strategies are selected,Garanti’s project won “Blue Ribbon” and alsoreceived the first prize in three categories(Finance, Consumer Engagement and BestUse of Direct Marketing). The project was alsothe winner at the Crystal Apple contest in the“Best Database Marketing” category.Three international awardsto garantimortgage.comTurkey’s first bank-supported mortgagewebsite, www.garantimortgage.com continuedto mark its achievements with the awardsreceived in 2011.The website won the “Standard of Excellence”award in the Web Awards 2011 competition,the “Silver Award” in the International DaveyAwards 2011, and was named the “StevieAward Winner” in the Stevie Awards 2011competition. All these titles were received inthe Financial Services category.Garanti the MortgageExpert is a bounty hunter,too!Garanti Mortgage received the “Award ofDistinction” in Viral Marketing category withthe online “Fast Home Move” viral video in2011 Communicator Awards, “OutstandingOnline Video” award in the Internet AdvertisingCompetition 2011, and the 1 st prizes in the“Most Creative Viral Campaign” and “MostCreative Video” categories in the Digital AgeCompetition 2011.A pastime activity forGaranti Payment Systems:award collection!Garanti was presented the silver award withthe “Shop&Miles Bosphorus Sailing Cup 2010”website in the Entertainment category of the“Horizon Interactive Web Awards”Garanti Payment Systems was also thewinner in the “Mobile Marketing Applications”category in the Digital Age Creativity Awardswith its mobile application “WhichCampaign?(Hangi Kampanya?)”.It also won the first prize in the “Best SocialMedia, Mobile & Digital Marketing in CreditCards in Turkey” in the CNBC-e survey andwas named the “Best Social Media MarketingBrand” in the CNBC-e Research 2011.Garanti Pension inundatedwith awardsGaranti Pension’s corporate social responsibilityproject “Back to Study: Educating, not EmployingChildren” aimed luring primary and secondaryschool working children (most particularly theones working on the streets) back to schoolon a full time basis, affirmed its success withthree international awards granted. The projecthas been honored with first place awards in theCorporate Responsibility category at the IPRAGolden World Awards, and the CommunityRelations category at the Global and EMEA SabreAwards.With its eye-catching design, Garanti PensionAnnual Report 2010 received, “Platinum Award” inthe Letter to Shareholders and Report Financialscategories at the LACP Vision Awards, the mostprestigious awards in the field. By ranking fifthat the “top 100” list based on evaluations of allcategories, Garanti Pension achieved anothergreat success. At the 9 th “Golden Spider WebGARANTI BANK 2011 ANNUAL REPORT 33