2011 annual report 2011 annual report - Garanti Bankası

Cash Management and Transaction BankingThe leading positionof Cash Managementand Transaction Bankingis further solidified bythe innovation of tailormadesolutions anddelivery of the widesttransaction portfoliothrough all channels.#1In the interbank money transfers18.1% MARKET SHAREIn Direct Debit System28,000 CustomersTL 2.5 BILLIONCREDIT VOLUME21%Market share inSWIFT TRANSACTIONSCash Management and Transaction Bankingis more important than ever before in today’sworld. Most banks channel their resourcesto fight against the uncertainty arising fromthe ongoing economic crises, and efforts toachieve compliance with increasing regulatoryrequirements. In such an environment, CashManagement and Transaction Bankingactivities have a different meaning tosuccessfully sustain customer-driven revenuesand customer-centric banking approach.Garanti listens to its customers, and offersalternative financing methods that suitcustomer needs and business conduct. Whilethe Bank sets up fully-automated collectionand payment systems for the entire supplychain on one hand, it fulfills customers’financing needs, on the other.2011 ActivitiesMarking its 15 th anniversary, 2011 was ayear in which Garanti Cash Managementand Transaction Banking was rewarded forits investments to date and maximized thebenefits of economic growth opportunities.Along with efficiency enhancement efforts,product and service development in treasurymanagement, aimed at the entire value chain,continued.Despite contracted margins and increasedimportance of commission income, Garantitook heed of customer sensitivity and reducedmoney transfer charges. Garanti Bank gaveweight to projects combining paymentand funding solutions that highlight riskmanagement, one of the major advantagesGaranti enjoys against new players in thecompetition. The scope of bill payment bycredit cards was expanded; realizing a firstin the sector, Garanti made it possible to paysocial security (SSK, Bağ-Kur) premiums andtaxes by credit card.Garanti’s integrated approach on the backof centralized services offered by CashManagement and Transaction Banking toRetail, SME, Commercial and Corporatecustomer segments enabled Garanti toattain 35% increase in direct debits, the keyfinancial supply chain management productin Turkey. Garanti reached TL 2.5 billion incredit volume and 28,000 customers. Marketshares of 18.1% in interbank money transfers,13% in cheque collections and 21% in SWIFTtransactions, and the maintaining longtimemarket share gap over its competitors serve asthe primary indicators of its service quality andleadership in transaction banking.In 2011, Garanti set up the MultinationalCorporations Desk for the increasing numberof foreign-owned companies in Turkey.Multinational Corporations Desk servesas a single-point of contact to supportmultinational corporations especially on themost problematic aspects - documentation foraccount opening and treasury centralizationupontheir first entry into the country .Garantiprovides guidance on highly critical pointsincluding legislation, account opening,payments and collections, thus helpingmultinational corporations make a smoothstart-up.Projections for 2012Seeking to increase the diversity of itstransactions and products so as to expand thecustomer base serviced, Cash Managementand Transaction Banking identified its prioritytargets for 2012 as follows:• Develop new custom-made treasury andfinancial supply chain products,• Present customers with new and easypayment methods that combine globaltrends and local needs,• Leverage Multinational CorporationsDesk service through collaborations withcorrespondent banks and other businesspartners, and be the first choice by foreignowned companies when starting operationsin Turkey.GARANTI BANK 2011 ANNUAL REPORT 47