2011 annual report 2011 annual report - Garanti Bankası

while focusing on salary payment customers.Launched in the last quarter of 2011, the“Retirement Banking” program, designedfor individuals retired through the SocialSecurity Institution (in Turkish: SGK) systemwho customarily receive their pensions fromstate banks, brought Garanti the privilege ofbeing the first private bank to engage in thissegment. Garanti boasts being the first bankthat fulfills all needs of the retiree segment witha holistic approach that encompasses product,service and channel aspects.Projections for 2012In line with its growth target, Garanti willmainly concentrate on consumer loans in2012, focusing particularly on mortgageand general-purpose loans and savingsdeposits. Commission management is anotherarea where the Bank is planning to authorsuccessful initiatives.Garanti will maintain its customer-centricapproach in 2012. The Bank will continueto give importance to new salary paymentcustomer acquisition by reaching newsegments via new programs such as theRetirement Banking introduced in 2011. Asit has done in previous years, Garanti Bankwill keep catering to the constantly evolvingconsumer needs through further investmentsin competent human resource, technologyand strong delivery channels, while carrying onwith efforts to expand its branch network andproduct portfolio.9.3 MillionRetaIl customers1 MillionCustomers receivedfinancial supportvia loan productsTL 10 BillionLoan DIsbursementvolumeGARANTI BANK 2011 ANNUAL REPORT 39