2011 annual report 2011 annual report - Garanti Bankası

Commercial BankingThe first bank thatcomes to mind inthe commercial bankingsegment, Garanti fulfillsthe financial needs of itscommercial customerswith its rich arrayof products, andhelps them achieve theirtargets.Garanti Commercial Banking offers innovativeand boutique solutions to nearly 39,000commercial companies, drawing on its solidtechnology and extensive products and services.Servicing its commercial customers with a totalof nine dedicated commercial banking brancheslocated in İstanbul, Ankara, Bursa and Antalya,346 commercial customer relationship managersworking in 210 branches in 46 cities, and 242customer representatives, the Bank retains itsleadership in this segment.2011 ActivitiesBacked by its solid capital structure andqualified human resources, Garanti hadyet another successful year in 2011 withregard to commercial banking. Despite thevolatilities caused by the global crisis andfierce competition in the banking sector, thebusiness line kept expanding its customer base.Increased efficiency was achieved as a result ofrestructuring and workforce optimization effortscarried out within the frame of cost management.Taking into consideration the risk that growthrates might be impacted by the worldwideeconomic instability, Garanti Commercial Bankingintends to sustain its development in the intenseand risky environment of 2012 on the back ofits basic banking products, structured cashmanagement products, long-term project financeloans, and innovative products.It is the aim of the business line to increaseits product penetration by way of expandingcustomer base, continue to be the primarybanking partner of its customers, acquire newcustomers and build permanent relationshipswith them, and deepen relationships with itsexisting customers.In the year ahead, Garanti Bank will continueto display a healthy and sustainable growthperformance with its characteristics that alwaysput the Bank ahead, thus retaining its leadershipand keeping making a differentiating.The commercial banking business line that takes32% share of Garanti’s working volume enjoysthe lowest non-performing loan ratio in thesector with 1.3%, owing to its successful cost,profitability, risk and relationship management.71%INCREASE IN TOTAL PROFIT2011 in Figures• TL 34 billion in asset size with an increase of32%,• TL 44 billion in total credit volume with anincrease of 38%,• 71% increase in total profit, 29% increase innon-interest income,• 57% increase in profitability per customer,• 39,000 customers with an expansion of10% in customer base.Projections for 2012In 2012, Garanti will continue to be the first andonly point of contact for its customers fromdifferent sectors in commercial banking as it is inother segments. The Bank plans to maximize itsefficiency with efforts to be spent in effective costmanagement, sales force and service model.$ 34.5 BillionWORKING VOLUME39,000CUSTOMERSin Commercial BankingGARANTI BANK 2011 ANNUAL REPORT 45