2011 annual report 2011 annual report - Garanti Bankası

In March 2011, Garanti Masters startedpublishing “Must”, a brand new hard copymagazine, in order to increase brandawareness. Poised to attract the interest ofprivate banking customers with its coverageof news and trends in a wide variety of topicsincluding travel, fashion and arts, the magazineis distributed to 83 locations in İstanbulincluding restaurants, gyms, etc.Product Launches in 2011• Global Carry Masters USD StructuredDeposit :Launched in April 2011, the product givesthe opportunity to participate in the yieldof Deutsche Bank’s Haven Plus ExcessReturn index, which aims to capturemid-term excess interest rate differentialsamong economies across the world. Theindex represents the positive yield that canbe generated by borrowing in low-interestcurrencies and investing in high-interestcurrencies.• Precious Metals Masters USD StructuredDeposit:Introduced in July 2011 with a 6-monthmaturity, the product is designed for investorswishing to benefit from the mid-term increasepotential of the precious metals basketconsisting of gold, silver, platinum andpalladium, in view of the anticipated rise in theprices of precious metals.• Emerging Markets Infrastructure Fund:Developed for tapping mid to long-termincrease potential in the “S&P EmergingMarkets Infrastructure” index and representinga first in the Turkish market, this capitalguaranteed fund was offered to privatebanking customers in September 2011. Theindex represents the stock performance of30 companies that generate most of theiroperating income on transport, energy andpublic infrastructure investments and services,and are active in Brazil, China, the CzechRepublic, South Korea, Chile, Indonesia,Malaysia, Russia, Egypt and Turkey.• Rare Earth Elements Fund:Another first for the markets, this capitalguaranteed fund has been launchedin September 2011 as an alternativeinvestment product that gives theopportunity to benefit from the mid tolong-term increase potential in the “BNPParibas Global Rare Earth Excess Return 18EUR” index. The index represents the stockperformance of rare and strategic metalmining companies, which are critical formodern technology and industry.• Global Natural Resources Masters TLStructured Deposit:The capital guaranteed Global NaturalResources Masters TL Structured Depositwhich was offered in November 2011, givesthe opportunity to participate in the longterm increase potential of commodity-basedassets and has been the first of its kind inthe market. The new structured deposit byGaranti Masters gave customers accessto potential increase in the Rogers GlobalResources Equity Index Core Return 18USD to certain extent. The index is basedon the stock performance of 50 companiesselected from a pool of 200, which fulfillvarious criteria including reliability, liquidity,capability to meet global demand andmarket capitalization, and are operatingin agriculture, alternative energy, forestry,energy or mining sectors. Stocks to beincluded in the index are determined by thecommodities investment guru Jim Rogers incooperation with CITIC/BBVA.At a videoconference in November, GarantiMasters Private Banking clients receivedinformation from Jim Rogers about the“Global Natural Resources Masters TLStructured Deposit” and heard his viewsabout the global commodity markets.The clients shared their contentment forparticipating the videoconference.2011 Campaigns• The annual “Masters Pension Plan” campaignseeking to increase Private Pension Fundswas held from March 14 to end of May andresulted in a production of TL 19.3 million.The share of Private Banking in Bank’s totalproduction was 32% and in Bank’s totalPrivate Pension Funds was 7% in 2011.Other insurance campaigns of 2011 forCustomer Relationship Assistants were AutoInsurance campaign which was ended inMarch 2011 and Insurance campaign whichwas held from October 17 to year-end.Garanti Masters places utmost importanceon the marketing of yacht, art and horseinsurances designed for private bankingclients. A top priority for the line of business,the support for equestrianism is intended tobe further enhanced during 2012 in whichthe General Assembly of the InternationalFederation for Equestrian Sports (FEI-Fédération Équestre Internationale) will gatherNational Federations from all over the world inİstanbul.2011 in Figures• 40% - Share in the Bank’s total funds (all fundsexcept liquid funds) as at year-end 2011• 42% - Share in the Bank’s total capitalguaranteed funds with innovative productsexclusive to Private Banking clients• TL 266 million - Amount of sales to GarantiMasters clients within five Garanti Bank bondissues in 2011• 49% in TL, 62% in USD and 44% in Eurooptions - Share in the Bank’s total optionstrading volume with individual customers• 43% - Share in the Bank’s total T-Bill,Government Bond and Eurobond tradingvolume• 20% - Share in the Bank’s total equities andTurkDEX trading volumeProjections for 2012In the year coming, Garanti Masters PrivateBanking will expand the scope of its servicesas it did in previous years, and increase thenumber of its customers and assets undermanagement so as to retain its leadership.GARANTI BANK 2011 ANNUAL REPORT 41