2008 Annual Report - Hubbell Wiring Device-Kellems

POWER SEGMENTBrand recognition and trustacross the Company and achieve: 1)®are valuable assets whengreater brand awareness and 2) enhanced®®the economy is strong, buteven more valuable underchallenging conditions. In 2008customer loyalty.Among key initiatives are seamlesse-commerce capabilities throughout the®and continuing into the future,enterprise, consistent branding across theHubbell brands that arerecognized and relied upon forvarious businesses’ advertising and theestablishment of a Marketing and Sales®quality, performance andCouncil represented by all of Hubbell’s®innovation are satisfying theneeds of customers in thebusinesses. The latter is playing a key rolein the effort to capture greater internal®Company’s end markets ofefficiencies and improved customer serviceelectrical equipment andbenefits of electronic data interchangepower systems.(EDI), vendor managed inventory (VMI)The fact that Hubbell offers multipleand other e-initiatives for all of the®brands is a competitive advantage that theCompany’s businesses.Company has sought to build upon, asIn addition, Hubbell continues to®each brand has a strong identity with itsbe selective in its choice of distributiondistributors and end user customers. Mostpartners while reaching out to cementhave come into the Company foldrelationships with premier distributionthrough acquisitions – some recently,organizations – all based on theothers decades ago. Not only is Hubbell aphilosophy that having the best channelcompany of multiple brands, its productpartners is reflective of the quality of thebreadth means that there is a brand and aCompany’s brands.product that customers in a wide range ofBy enhancing synergies across itsindustries have come to rely upon.brands, Hubbell is capitalizing on coreThe brand strategy that supports thisstrengths in distribution and customerbroad market presence is straightforward:relationships while creating a clearermaintain and enhance a solid valueperception of “one Hubbell”.proposition based on quality, consistencyand reliability at a competitive price inUNDER THE HUBBELLBANNER ARE MULTIPLEBRANDS THAT ARE WELLRECOGNIZED ANDHIGHLY VALUED BYDISTRIBUTION CUSTOMERSAND END USERS FORQUALITY, INNOVATIONAND PERFORMANCE.every served market, with the Hubbellname as the overarching franchise.From this core strategy, Hubbell hasdeveloped a marketing and sales strategybuilt on a series of coordinated initiativesthat drive each other to capture synergies7