13.07.2015 Views

A Performance Audit of the Utah Telecommunication Open ...

A Performance Audit of the Utah Telecommunication Open ...

A Performance Audit of the Utah Telecommunication Open ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

While Lindon is <strong>the</strong> only city that currently has a subscription ratehigher than 30 percent, at one time, Orem and Payson appear to havehad subscription rates higher than 30 percent. However, due to a loss<strong>of</strong> subscribers, <strong>the</strong> take rates in those cities have declined. For example,Orem has 3,553 addresses that have subscribed to services at one timeor ano<strong>the</strong>r. Of those, over one-third (1,275 addresses) have dropped<strong>the</strong> service.Lately, UTOPIA has focused a new marketing effort with some <strong>of</strong>its legacy neighborhoods where infrastructure has been installed but isunderutilized. Those efforts have yielded modest results. FromNovember 2010 to July 2012, through construction largely fundedthrough UIA, UTOPIA’s subscriber data shows it has gained 281additional subscribers in Orem. Even so, Orem’s take rate amongaddresses where service is available has dropped to 23 percent. As aresult, Orem, as well as Payson, no longer has a sufficient number <strong>of</strong>subscribers to generate <strong>the</strong> revenue UTOPIA needs to recover itsinvestment in those communities. Because service is not available tomany addresses, only 9 percent <strong>of</strong> all Orem and Payson residents andbusinesses subscribe to UTOPIA.As shown in Figure 2.2 (page 8), as recently as April 2012,UTOPIA <strong>of</strong>fered services to 58,100 addresses. That means <strong>the</strong>network service has been completed near <strong>the</strong> street address and isavailable for service. Of those available addresses, 9,340 subscribe to<strong>the</strong> service, for a system-wide take rate <strong>of</strong> 16 percent. However, <strong>the</strong>residential areas appear to have higher rates <strong>of</strong> acceptance than <strong>the</strong>business and multi-dwelling units. System-wide, <strong>the</strong> residential takerate is 21 percent. Therefore, even <strong>the</strong> residential sector is still wellbelow <strong>the</strong> critical 30 percent breakeven point needed to generate apositive cash flow.While some areas <strong>of</strong><strong>the</strong> network appearadequately utilized, <strong>the</strong>network on <strong>the</strong> wholeremains underutilized(16 percentsubscription rate).We are especially concerned about some footprints whereUTOPIA has made a large investment but has very few subscribers.For example, one highly underutilized footprint is located in WestValley City. UTOPIA has invested over $1 million to install cable,cabinets and conduit systems in an area that has only 27 subscribers.The investment in that section <strong>of</strong> West Valley is not capable <strong>of</strong>producing <strong>the</strong> revenue UTOPIA needs to cover its costs.Under UTOPIA’s new business model, which is financed throughUIA, <strong>the</strong> potential for return on investment is one <strong>of</strong> <strong>the</strong> most criticalOffice <strong>of</strong> <strong>the</strong> <strong>Utah</strong> Legislative <strong>Audit</strong>or General - 15 -

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!