Five‐Year Plan Summary 2Agency (UIA). The plan entails both new build and additional penetration in existing areas. Theplan is designed to be somewhat flexible, allowing customers to get connected in areas thatexpress <strong>the</strong> most demand. Demand will be measured by launching an extensive awarenesscampaign in member cities. The campaign will allow residents to 1) be educated about <strong>the</strong>community network ‐‐ many people are unaware <strong>of</strong> cities’ fiber‐optic infrastructure today; 2)learn about <strong>the</strong> power <strong>of</strong> choice and <strong>the</strong> opportunity for emerging technology that acommunity network affords <strong>the</strong>m; 3) become educated about <strong>the</strong>ir different options forconnecting and sign up to be installed. The awareness campaign will be comprehensive, relyingon: traditional and new media, a high penetration <strong>of</strong> awareness representatives in <strong>the</strong>community to help answer questions, and broad grassroots and city efforts to help keep <strong>the</strong>community educated. The model anticipates construction activity in each <strong>of</strong> <strong>the</strong> participatingcities and projects subscriber growth <strong>of</strong> about 20,000 over <strong>the</strong> next five years.Funding and deploying <strong>the</strong> five‐year planThe first year calls for a bonding <strong>of</strong> approximately $20 Million. This initial draw will providefunding for <strong>the</strong> first year’s awareness, construction costs and associated debt service. Asmentioned previously, new construction will not occur until <strong>the</strong> demand has been identified.However, customer connections in existing areas (already built out) will take place as customerssign up. As targets are reached, additional funding will be drawn down. The model assumes atotal bonding <strong>of</strong> approximately $62 million, drawn down in increments over five years.Demand‐based DeploymentIn <strong>the</strong> past, <strong>the</strong> cities operated under <strong>the</strong> “build it and <strong>the</strong>y will come” philosophy.UIA is addressing this issue by identifying areas with adequate customer demand tojustify <strong>the</strong> cost <strong>of</strong> construction. Under <strong>the</strong> new five‐year strategic growth plan, allconstruction will be demand based.Critical Success Factor IndexThe campaign will be launched, demand will be measured, and construction willbegin, based on UIA’s Critical Success Factor Index model (CSF). The CSF is similar to<strong>the</strong> Baldridge quality criteria or Balanced Scorecard approach; <strong>the</strong> CSF syn<strong>the</strong>sizes<strong>the</strong> criteria to quantify demand and prioritize deployment – both in early stages andto analyze <strong>the</strong> model with <strong>the</strong> flexibility to respond to <strong>the</strong> market demand withmaximum efficiency as UIA grows. In this sense, <strong>the</strong> plan is built from <strong>the</strong> bottom up;initial projections about areas that will receive more marketing and will likely beconstructed first are based on measures that have been proven and achieved in- 68 - A <strong>Performance</strong> <strong>Audit</strong> <strong>of</strong> <strong>the</strong> <strong>Utah</strong> <strong>Telecommunication</strong> <strong>Open</strong> Infrastructure Agency (August 2012)
Five‐Year Plan Summary 3previous deployment models. Each city is divided into footprints <strong>of</strong> addresses, andeach footprint is individually evaluated in <strong>the</strong> CSF based on factors including <strong>the</strong> mix<strong>of</strong> address types (business, residential, etc.), demographics, existing take rates, <strong>the</strong>area’s existing available services, etc.Incremental Draw Down <strong>of</strong> FundsThe plan’s take rates, revenue objectives and construction costs have been vettedagainst CSF measures. This allows predetermined metrics to be met prior to drawingdown addition bonding (after <strong>the</strong> initial draw). The UIA cities, collectively, hold <strong>the</strong>purse strings on additional borrowings; only upon successfully hitting targets will <strong>the</strong>UIA Board approve additional borrowing. Additionally, <strong>the</strong>se subsequent borrowingswill be smaller than <strong>the</strong> cities have made in <strong>the</strong> past; ra<strong>the</strong>r than bonding for allrequired funding in <strong>the</strong> five‐year plan, smaller increments <strong>of</strong> funds will be taken asdemand is proven and targets are reached, reducing interest costs and financial risk.How will it launch in my city?The Contractual Utility Enhancement (CUE) modelCustomers will be able to sign up for much better speed and service, and <strong>the</strong> total cost forservices and infrastructure will be available at a market‐competitive price.Under <strong>the</strong> CUE model, residents request to have fiber connected to <strong>the</strong>ir home. The UIA city<strong>the</strong>n identifies (through <strong>the</strong>ir contract with <strong>the</strong> UTOPIA network) <strong>the</strong> cost to connect <strong>the</strong>customer – based on <strong>the</strong> penetration <strong>of</strong> demand in that resident’s area, various financialfactors, and <strong>the</strong> type <strong>of</strong> construction – and provides a mechanism for <strong>the</strong> customer to pay <strong>the</strong>entire cost upfront or pay over a number <strong>of</strong> years. The financing mechanism, bonds within UIA,will only be sold when cities determine <strong>the</strong>re is enough demand to merit a bond (after <strong>the</strong>initial bond to kick‐start network growth); for this reason, it is not anticipated that cities willhave to cover any additional bonding.These parameters, which affect <strong>the</strong> decision to build, also affect <strong>the</strong> total cost to <strong>the</strong> customer.As more people sign up after <strong>the</strong> cost for <strong>the</strong> build/bond has been determined, <strong>the</strong> increasednumber <strong>of</strong> people paying against a fixed shared‐infrastructure cost will ultimately reduceeveryone’s payment, as <strong>the</strong>y all pick up a piece. Under <strong>the</strong>se circumstances, <strong>the</strong> CUEmethodology creates <strong>the</strong> optimal environment for customers to connect to <strong>the</strong> fiberinfrastructure. This cost to connect to <strong>the</strong> network is separated from <strong>the</strong> cost for services,which provides a level <strong>of</strong> transparency for city residents. Infrastructure costs are included inevery telecommunications bill; <strong>the</strong> difference is: once <strong>the</strong> infrastructure cost is paid <strong>of</strong>f on <strong>the</strong>Office <strong>of</strong> <strong>the</strong> <strong>Utah</strong> Legislative <strong>Audit</strong>or General - 69 -
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UTOPIA Did Not Reach Its Goal to Bu
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Figure 2.4 Summary of the Agencies
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