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A Performance Audit of the Utah Telecommunication Open ...

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Five‐Year Plan Summary 2Agency (UIA). The plan entails both new build and additional penetration in existing areas. Theplan is designed to be somewhat flexible, allowing customers to get connected in areas thatexpress <strong>the</strong> most demand. Demand will be measured by launching an extensive awarenesscampaign in member cities. The campaign will allow residents to 1) be educated about <strong>the</strong>community network ‐‐ many people are unaware <strong>of</strong> cities’ fiber‐optic infrastructure today; 2)learn about <strong>the</strong> power <strong>of</strong> choice and <strong>the</strong> opportunity for emerging technology that acommunity network affords <strong>the</strong>m; 3) become educated about <strong>the</strong>ir different options forconnecting and sign up to be installed. The awareness campaign will be comprehensive, relyingon: traditional and new media, a high penetration <strong>of</strong> awareness representatives in <strong>the</strong>community to help answer questions, and broad grassroots and city efforts to help keep <strong>the</strong>community educated. The model anticipates construction activity in each <strong>of</strong> <strong>the</strong> participatingcities and projects subscriber growth <strong>of</strong> about 20,000 over <strong>the</strong> next five years.Funding and deploying <strong>the</strong> five‐year planThe first year calls for a bonding <strong>of</strong> approximately $20 Million. This initial draw will providefunding for <strong>the</strong> first year’s awareness, construction costs and associated debt service. Asmentioned previously, new construction will not occur until <strong>the</strong> demand has been identified.However, customer connections in existing areas (already built out) will take place as customerssign up. As targets are reached, additional funding will be drawn down. The model assumes atotal bonding <strong>of</strong> approximately $62 million, drawn down in increments over five years.Demand‐based DeploymentIn <strong>the</strong> past, <strong>the</strong> cities operated under <strong>the</strong> “build it and <strong>the</strong>y will come” philosophy.UIA is addressing this issue by identifying areas with adequate customer demand tojustify <strong>the</strong> cost <strong>of</strong> construction. Under <strong>the</strong> new five‐year strategic growth plan, allconstruction will be demand based.Critical Success Factor IndexThe campaign will be launched, demand will be measured, and construction willbegin, based on UIA’s Critical Success Factor Index model (CSF). The CSF is similar to<strong>the</strong> Baldridge quality criteria or Balanced Scorecard approach; <strong>the</strong> CSF syn<strong>the</strong>sizes<strong>the</strong> criteria to quantify demand and prioritize deployment – both in early stages andto analyze <strong>the</strong> model with <strong>the</strong> flexibility to respond to <strong>the</strong> market demand withmaximum efficiency as UIA grows. In this sense, <strong>the</strong> plan is built from <strong>the</strong> bottom up;initial projections about areas that will receive more marketing and will likely beconstructed first are based on measures that have been proven and achieved in- 68 - A <strong>Performance</strong> <strong>Audit</strong> <strong>of</strong> <strong>the</strong> <strong>Utah</strong> <strong>Telecommunication</strong> <strong>Open</strong> Infrastructure Agency (August 2012)

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