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A Performance Audit of the Utah Telecommunication Open ...

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16 percent. In fiscal year 2011, UTOPIA reported fewer subscribersthan it had in 2010, making 2011 <strong>the</strong> first year UTOPIA actually lostmore subscribers than it gained.While UTOPIA did grow during its first five years <strong>of</strong> operation,after <strong>the</strong> first year, it never met <strong>the</strong> expected growth rates. Whilemultiple factors may have contributed to UTOPIA’s lack <strong>of</strong>subscribers, one explanation is that demand for <strong>the</strong> product was not asstrong as first predicted by outside consultants.Current Take Rates Are Falling Below UIA Targets. UIAdeveloped a financial model that gave subscription targets for eachmonth <strong>of</strong> <strong>the</strong> next five years. UIA predicted first-year subscriptions tocome from areas where UTOPIA was already present as well as fromnew construction areas.Actual subscriptions have not kept pace with <strong>the</strong> targets outlined inUIA’s financial model. Figure 3.2 compares <strong>the</strong> number <strong>of</strong> new UIAsubscribers to <strong>the</strong> targeted growth in subscribers since July 2011. Theblue line represents UIA model projections while <strong>the</strong> red line showsUIA’s actual progress. The red line starts higher than <strong>the</strong> plan linebecause <strong>the</strong> marketing program began weeks before <strong>the</strong> start date in<strong>the</strong> plan.Figure 3.2 Growth in Subscriptions Compared to Targets. The actualnumber <strong>of</strong> new subscribers during <strong>the</strong> first year <strong>of</strong> <strong>the</strong> new five-yeardevelopment plan is below <strong>the</strong> targeted amount.UIA’s currentsubscription rate isfalling behindprojections, averaging190 new subscribersper month instead <strong>of</strong>450.Source: Data provided by UTOPIA administration.Office <strong>of</strong> <strong>the</strong> <strong>Utah</strong> Legislative <strong>Audit</strong>or General - 33 -

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