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A Performance Audit of the Utah Telecommunication Open ...

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evenues to be collected early in <strong>the</strong> plan’s implementation. Ano<strong>the</strong>rreason for higher than anticipated revenues is increased businessrevenues early on in <strong>the</strong> plan.While accumulated revenues had been performing ahead <strong>of</strong>projections until May 2012, a review <strong>of</strong> monthly revenues shows morecause for concern. Figure 3.4 shows monthly revenue targetscompared with actual revenues collected.Figure 3.4 UIA Monthly Revenues Compared to Plan Projections.UIA monthly revenues began ahead <strong>of</strong> target because <strong>of</strong> unanticipatedbusiness revenues and unutilized residential promotions, which weremodeled into original plan projections.180,000160,000140,000120,000100,00080,00060,000PlanActual40,00020,000‐Source: Data provided by UTOPIA administration.While UIA’s plan predicts a steep increase in monthly revenuesafter October 2011, actual revenues have not kept pace withprojections. The main reason revenues are falling below targets relatesto <strong>the</strong> information presented in Figure 3.2, which outlines UIA’sprogress in subscribing residents in its member cities. Subscribers arenot growing at <strong>the</strong> levels UIA anticipated, and thus UIA is unable tomatch its revenue projections. Figure 3.4 shows <strong>the</strong> impact <strong>of</strong>UTOPIA’s promotional deal. The planned revenue (in blue) grew veryslowly between July and October 2011 because <strong>the</strong> agency included apromotional <strong>of</strong>fering to new subscribers in its projections. The actualrevenue (in red) exceeded <strong>the</strong> plan because <strong>the</strong> promotional deal wasnot <strong>of</strong>fered, or at least not to <strong>the</strong> extent identified in <strong>the</strong> plan.UIA monthly revenuesare falling behindtargets because <strong>of</strong>slow subscribergrowth.Office <strong>of</strong> <strong>the</strong> <strong>Utah</strong> Legislative <strong>Audit</strong>or General - 35 -

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