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A Performance Audit of the Utah Telecommunication Open ...

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andwidth services and <strong>the</strong> marketing by its retail providers wouldattract tens <strong>of</strong> thousands <strong>of</strong> families and businesses. Instead,UTOPIA’s board and staff say <strong>the</strong>y were surprised to find that retailproviders did not aggressively market <strong>the</strong> service, and that <strong>the</strong>y signedup far fewer subscribers than anticipated. Fur<strong>the</strong>rmore, <strong>the</strong> board alsoexpressed disappointment with <strong>the</strong> lack <strong>of</strong> customer service <strong>of</strong>fered bysome retail providers.UTOPIA <strong>of</strong>ficials sayretail providers did notmarket UTOPIA’sproduct as actively asanticipated.To address <strong>the</strong>se issues, UTOPIA has since modified its businessmodel to include its own marketing effort. UTOPIA administratorsbelieve this change in marketing approach will increase <strong>the</strong> number <strong>of</strong>subscribers and educate those subscribers on <strong>the</strong>ir ability to changeretail providers if service does not meet expectations.UTOPIA’s Troubles Also Attributed to <strong>the</strong> Poor Execution bya General Contractor. Initially, UTOPIA relied on an outsidegeneral contractor to develop and operate <strong>the</strong> network. UTOPIA’sboard made a commitment to “keep government small” by contractingout as many functions as possible. For this reason, from 2004 until2007, <strong>the</strong> agency had a minimal in-house staff, relying mainly on <strong>the</strong>part-time support <strong>of</strong> staff provided by its member cities. For example,for <strong>the</strong> first few years, UTOPIA’s executive director split his time withhis responsibility as city attorney for West Valley City.UTOPIA relied on its outside general contractor to plan andoversee network construction. Once built, <strong>the</strong> contractor managed <strong>the</strong>network operations center on UTOPIA’s behalf. The generalcontractor was also responsible for all administrative functions, such as<strong>the</strong> design and construction <strong>of</strong> <strong>the</strong> network, hiring constructioncontractors, and building and operating <strong>the</strong> network operationscenter.After several years <strong>of</strong> relying on outside support, mainly from itsgeneral contractor, UTOPIA’s board realized that it did not haveadequate control over <strong>the</strong> agency’s operations. Fur<strong>the</strong>rmore, someobserved that although its general contractor had essentially developed<strong>the</strong> concept <strong>of</strong> an open-access broadband network, <strong>the</strong> contractor didnot have <strong>the</strong> expertise to effectively execute that vision. UTOPIAinsiders said <strong>the</strong>y began to reconsider <strong>the</strong>ir decision to rely on outsideassistance when <strong>the</strong> general contractor was purchased by ano<strong>the</strong>r firmwhich soon fired a majority <strong>of</strong> <strong>the</strong> contractor’s employees.Inexperience <strong>of</strong> itsgeneral contractor wasalso cited as a causefor UTOPIA’s troubles.Office <strong>of</strong> <strong>the</strong> <strong>Utah</strong> Legislative <strong>Audit</strong>or General - 31 -

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