conference program brochure - PBS

Helping Viewers and Users Find Your ContentCrystal C/DExpanding on consumer research findings, learn effective bestpractices — both editorial (titles, listings) and on-air accessibility(breaks, bugs) — that maximize audience reach and tuneinthrough consistent messaging and standards across allplatforms.Audience: Interactive, Marketing & Communications,Programming & Content, Research, TechnologyTerry Bryant, Vice President, Media Research & Relations,Corporation for Public BroadcastingJim Dreesen, Managing Director, Marketing & Communications, PBSKerri Hanlon, Consultant & Project Manager, PBSCarrie Johnson, Director, Marketing & Communications, PBSScott Walton, Executive Director, Communications, KQED/San FranciscoMaking the Nation’s Largest Stage Your Ticketto Adding Local ValueCrystal E/FResearch shows that the arts are one of the most valuedprogramming services that PBS stations provide. How can yourstation tap into this value to attract new audiences, showcaselocal production, enhance local brand value, build fruitfulpartnerships, and raise additional funds? Take a front-row seatat this multi-disciplinary session where your PBS colleagues willoffer nuts-and-bolts approaches for making the most of newopportunities available through PBS Arts, including an eightweekon-air festival scheduled for this fall and national Webexposure for local arts, artists, and performances. Join yourstation colleagues to share best practices and lessons learnedaround local arts offerings.Audience: Community Outreach, Development, Education,Interactive, Marketing & Communications, Programming &Content, Station ManagementCarol Adornetto, Director of Production, ArkansasEducational Television NetworkBecky Chinn, Senior Director of Membership and Marketing,Oregon Public BroadcastingLesli Rotenberg, Senior Vice President, Children’s Media, PBSKent H. Steele, Executive Director of Broadcasting,WNET New York Public MediaJohn F. Wilson, Chief Television Programming Executive, PBSAllison Winshel, Senior Director, Primetime Programming, PBSTaking It to the Streets: Hands-on with the ExplorerPositioning StrategyCrystal K/LYou have heard the research and seen the new creative. Nowit is time to dive in and take a firsthand look at how to bringthe explorer to life in your everyday work and make sure youraudiences have a real explorer experience every time they seeyour promotion material, spend a night of primetime with you,or visit your website. Join representatives from two stations asthey share their experiences putting the explorer positioningstrategy into practice now. And bring your own work inprogress for a real-time review from brand positioning expertMargaret Mark.BONUS OFFER: Brand expert Margaret Mark, president ofMargaret Mark Strategic Insight, will be available Tuesdayand Wednesday to discuss how you can optimize the explorerpositioning locally, including messaging, fundraising activities,programming decisions, online experiences, and special events.Schedule your free 20-minute appointment today by emailingJennifer Kweller at jlkweller@pbs.org.Audience: Development, Interactive, Marketing &Communications, Programming & Content, Station ManagementJudy Braune, Vice President, Marketing & Communications, PBSArcelia Chavez, Vice President, Community Relations, KVIE/SacramentoKelly Chmielewski, Senior Director, Brand Strategy, PBSBridget Louie, Associate Director, Creative Services,KQED/San FranciscoMargaret Mark, President, Margaret Mark Strategic Insight, Inc.Kevin Smith-Fagen, Vice President, Development, KVIE/SacramentoScott Walton, Executive Director, Communications, KQED/San FranciscoTUEsday, May 179