conference program brochure - PBS

WeDneSDAY, MAY 1810:15 AM – 10:45 AMKeYnOte ADDReSS: AnnA DeAVeRe SMitHCrystal BallroomAs a renowned Tony-nominated playwright and performer, AnnaDeavere Smith has created a body of theatrical works for nearlytwo decades in which she explores the American characterand its multifaceted identity. Her “Fires in the Mirror” and“Twilight Los Angeles” aired to great acclaim on PBS. Soon herlatest project, “Let Me Down Easy,” about America’s healthcaresystem, will come to GREAT PERFORMANCES. Join us as shetalks about the arts and what public broadcasting means to her.Anna Deavere Smith, Playwright, Actor, and AuthorPaula A. Kerger, President & CEO, PBS10:45 AM – 11:00 AMgeneRAl SeSSiOn: tHe PBS Be MORe AWARDCrystal BallroomThe PBS Be more Award recognizes an individual whosecontributions exemplify the spirit of Be more by helpingeveryday people expand their horizons, to experience growthand adventure, to explore new ideas, and to be more. Previousrecipients include Bill Moyers, Neil DeGrasse Tyson, Fred Rogers,and Joan Ganz Cooney. Join PBS as we acknowledge thisyear’s recipient.Paula A. Kerger, President & CEO, PBS11:00 AM – 11:30 AMnetWORKing BReAKexhibit hall – Crystal Ballroom G11:30 AM – 12:45 PMFunDing tHe ViSiOn iiA DeVelOPMent-FOCuSeD Mini-geneRAlSeSSiOnCrystal BallroomA must-attend session for GMs and development professionals.Join Paula Kerger and Geoff Sands and learn more about thiscritical initiative to identify new revenue opportunities forthe system. Hear from leaders in media, philanthropy, andcorporate sectors about how their experiences and insighthave shaped the Funding the Vision II recommendations, aswell as from members of the Station Advisory Group on howcollectively we can advance the vision for public media.Tom Axtell, General Manager, Vegas PBSDonald Baer, Chair of research, Penn, Schoen & Berland;Worldwide Vice Chair, Burson-MarstellerMalcolm Brett, director of Broadcasting and Media Innovations,Wisconsin Public TelevisionErnest Bromley, Member, PBS Board of directors;Chairman & CEO, Bromley Communications llCPaula A. Kerger, President & CEO, PBSSusan King, Vice President, External Affairs,Carnegie Corporation of New YorkGeoff Sands, Chairman, PBS Board of directorsTom Thomas, Co-CEO, Station resources Group11:30 AM – 12:45 PMPROFeSSiOnAl DeVelOPMentCOnCuRRent SeSSiOnSDigital Media Strategy: Part 2new york/new orleansIn this second session of PBS Interactive’s series on digitalmedia strategy, learn how to bring your digital strategy to lifeand measure results. Leave with tools and techniques to applyto your station’s strategy. Attendees who were not present forPart 1 on Tuesday are welcome.Audience: Development, Interactive, Marketing &Communications, Programming & Content, Station ManagementMike Bauhof, director of digital Engagement, Nine Network ofPublic Media, KETC/St. louisShane Guiter, director of development, Klru/AustinPhil Meyer, Station Manager, WTIu/BloomingtonAlexis Fife Rapo, Vice President, Broadband and Interactive Media,WGBH/BostonHow to Write tweets and Facebook Posts(and influence People): Social Media andOther Digital Best PracticesCrystal a/BIncrease your social media impact and follower base witheasy-to-use, turnkey tools. This session will help you supportyour station’s social media outreach needs and will focus onpress release drafting and search engine optimization. Inaddition, hear case studies from the re-launch of PBS.org/about, leveraging PBS assets on Twitter and Facebook to benefitstations and programs, and tips for maximizing use of COVE’sembedding options.Audience: Interactive, Marketing & CommunicationsKevin Dando, director, digital Marketing & Communications, PBSJake Landis, Associate director, Corporate Communications, PBS12