conference program brochure - PBS

What You Need to Know about Your Pledge AudienceCrystal C/DWith access to national Nielsen data, PBS can monitor ouraudience down to the minute. We brought the national toolsto bear on pledge for the first time, analyzing the March2010 period, confirming some conventional wisdom, but alsounearthing some unexpected behavior. During this session wewill present the results of a follow-up study based on March2011, providing an in-depth analysis of the pledge audience.Audience: Development, Marketing & Communications,Programming & Content, Research, Station ManagementJoe Campbell, Vice President, Fundraising Programming, PBSBill Merkel, Director, Nielsen Strategy & Sales, PBSMeeting the Funder in the Middle: CollaborativeStation UnderwritingCrystal E/FIt has been 15 years since the formation of the Floridastatewide underwriting collaborative. Since then, Texas andother member stations have worked to improve collaborativeunderwriting buys. Join Janyth Righter, executive directorof the Florida collaborative, and Kierstan Schwab, executivedirector of Texas’s collaborative, to learn more about theiraccomplishments, what funders are saying, and how memberstations benefit.Audience: Development, Station ManagementJanyth Righter, Executive Director, Florida Public BroadcastingService, Inc.Kierstan Schwab, Executive Director, Texas Public BroadcastingAssociationGoing Mobile: The Path Ahead for Public TelevisionCrystal K/LMobile DTV has arrived and users areexpecting to find public television onthe go. To thrive in this space, publictelevision stations must pursue anaggressive mobile strategy. Recentevents in Japan show the value of MobileDTV for public safety alerts and warning.Get an industry and technology updateand participate in a discussion of thevarious strategic opportunities offered bymobile DTV.Audience: Community Outreach,Education, Programming & Content,Research, Station Management,TechnologyTom Axtell, General Manager, Vegas PBSMark Erstling, Senior Vice President, System Development & MediaStrategy, Corporation for Public BroadcastingJohn Lawson, Executive Director, Mobile500 AllianceJohn McCoskey, Chief Technology Officer, PBSAndy Russell, Senior Vice President, Strategy & Research, PBSHow to Make Your Strongest Case for FundingCrystal M/NMaking a successful case for funding at all levels has neverbeen more critical for public broadcasting. Hear from theAssociation of Public Television Stations (APTS), your voiceon Capitol Hill, and your station colleagues on the do’s anddon’ts of making a successful case for funding. Also, join APTSand the Development Exchange (DEI) to learn more aboutconnecting with federal and foundation funding through theCPB-funded Grant Center. The Grant Center provides an onlinedatabase of funding opportunities tailored to the needs ofpublic broadcasters, along with tools for grant success. Learnhow your station can benefit from this service, and come hearwhat’s new in the next phase of the project.Audience: Development, Marketing & Communications, StationManagementWill Glasscock, Director of Government Relations, Association ofPublic Television StationsStacey Karp, Director, Communications, Association ofPublic Television StationsAmie Klempnauer Miller, DEI Foundation Support CoordinatorMeegan White, Project Director, APTS Grant CenterThe New Ready To Learn: Unlocking a World ofLearning with TransmediaCrystal P/QSee firsthand how the latest Ready To Learn grant allows PBSKIDS to harness the power of transmedia — the concept ofhaving a narrative unfold across multiple platforms — to createlearning opportunities for every child, classroom, and home,and benefit your station. This grant will create math-basedcontent across different devices and build on the extensiveliteracy resources from PBS KIDS Raising Readers. Bothnew and beloved characters will “live” through TV shows,research-driven games, and mobile apps — meeting childrenwherever they are to reinforce core curriculum concepts suchas math, science, and literacy. Session participants will learnabout “transmedia” and how PBS is creating groundbreakingeducational resources around this concept. Come generateideas about how to harness transmedia resources intomeaningful outreach for stations and create new stationresources around math-related content.Audience: Education, InteractiveSara DeWitt, Vice President, PBS KIDS InteractivePam Johnson, Executive Director, Ready To Learn, Corporation forPublic BroadcastingThursday, May 1917