conference program brochure - PBS

Next-Generation Pledge ReportCrystal K/LHear an update from Next-Generation pledge grant recipientsas they present progress reports on their Next-Generationpledge projects.Audience: Development, Programming & ContentAnne Gleason, Vice President, Marketing & Interactive, WTTW/ChicagoCraig Reed, Director, TRAC Media ServicesCyndy Robbins, Director of Programming, Vegas PBSDaren Winckel, Director of Membership, WGBH/Boston andWGBY/SpringfieldPROSPER: PBS Online Prospecting Tool for StationsCrystal M/NThroughout the past year, PBS has been building theinfrastructure needed to leverage the millions of visitors toPBS.org and PBS mobile applications for the financial benefitof member stations. Now that the ground work has been laidand feedback from PBS stations has been integrated into theeffort, come hear details about the project’s key areas of focusand how they present opportunities for your station to converta visitor to a national online PBS platform into a contributor toyour local station.Audience: Community Outreach, Development, Interactive,Marketing & Communications, Station ManagementJason Seiken, Senior Vice President, PBS Interactive,Product Development & InnovationProject VoiceScape: Supporting a New Generationof Young FilmmakersCrystal PWith Adobe Foundation funding, PBS, POV, and AdobeYouth Voices are working together to support PBS stationsimplementing student media projects to reach community,education, and partnership goals. Learn from the recipients ofsix $25,000 station grants about how they bring student voicesto public media. Discover how you can create and sustainstudent media projects and gain funding support for yourstation. And learn about the important roles of partnershipsand see examples of local exhibition strategies that put stationsand students in the spotlight and impress potential funders.Audience: Community Outreach, Development, EducationKimberly Flack, Associate General Manager, Educational Outreach,KAET/Eight-Arizona PBSCynthia Lopez, Co-Executive Producer, POV,American Documentary, Inc.Robin Mencher, Director, Education & Media Learning,KQED/San FranciscoCasey Sanders, Producer, Arkansas Educational Television NetworkLZ Lambeau: Sharing Wisconsin Public Television’sVietnam War Stories and Engagement of OurVeterans CommunitiesCrystal QIn May 2010, Wisconsin Public Television conducted the largestoutreach event in its history — LZ Lambeau, which we examinein this session. An estimated 70,000 people participated inthree days of exhibits, reunions, music, and education. LZLambeau was one component of Wisconsin Vietnam WarStories, a multi-year project giving voice to Vietnam veteransthrough a three-hour documentary series, statewide outreach,formal curriculum, and more. The documentary airs this fallon PBS stations, and tools to create your own communityengagement events and documentaries, including free archivalfootage, are now available.Audience: Community Outreach, Development, Education,Interactive, Marketing & Communications, Programming &Content, Station ManagementKathy Bissen, Director of Production, Wisconsin Public TelevisionJon Miskowski, Director of Development, Wisconsin Public Television5:15 PM – 6:00 PMA SPECIAL PERFORMANCE BY DAVID FOSTERFEATURING JACKIE EVANCHOCrystal BallroomLegendary music producer David Foster has guided some of popmusic’s greatest vocalists — Celine Dion,Whitney Houston, and Mariah Careyamong them — garnering 15Grammys in the process. Thisyear he’s teamed up withAMERICA’S GOT TALENTstar Jackie Evancho on anew WNET special, DREAMWITH ME IN CONCERT,premiering in June on PBS.Join us for a performanceyou won’t forget.6:00 PM – 7:00 PMEVENING RECEPTIONCrystal Ballroom FoyerRelax and unwind with colleagues aftertwo action-packed days!7:00 PMDinner on Your OwnWednesday, May 189:00 PM - 11:00 PMHospitality SuitesDetails are available at the conference registration desk.15