Corporate Social Responsibility (CSR) in Nigeria: western mimicry ...

More documents

Recommendations

Info

Page20of44public domain. Most of these respondents are CEOs or other SeniorExecutive Personnel who, by virtue of their positions have sufficientknowledge of CSR activities in their sector and the economy. Datawere collected through structured interviews (face-to-face, telephoneand emails). Getting hold of this calibre of people is very challenginggiven their very busy schedules and distance. We leveraged on socialnetworks to overcome this barrier. One of the authors is a facultymember of a premier and highly respected business school in Nigeriaand had access to a good number of these business leaders. Using a‘snow-ball’ circulation technique, the business leaders were used whenpossible to gain access to other business leaders within theirrespective social networks. In all we recorded 41 interviews.The instruments for the structured interviews were designed anddeveloped strictly to elicit responses in relation to meaning andpractice of CSR activities in Nigeria. The researchers recognise thatone of the drawbacks of self reporting of CSR activities is the danger ofpublic relations (PR) misuse (i.e. blowing one’s trumpet), as such,questions were open-ended to avoid biasing the responses. Inaddition, the questions were phrased to give respondents the leewayto talk of activities outside their firms and not use the self reporting for
Page21of44PR. The questions were also brief and straight to the point (see samplein the appendix section).The second leg of the research maps the outcome of the interviews onone of the key sectors of the economy in order to validate the firststage. In this case, the financial services sector (especially banks) waschosen because it is about 90 percent owned and run by indigenousentrepreneurs. It is anticipated that this sector will provide a muchmore succinct indigenous meaning and practice of CSR in the Nigerianeconomy than manufacturing, telecoms and oil/gas sectors,respectively, which have significant presence of multinational firms.This part of the study was based on CSR web reporting of the firms inthis sector in line with similar studies in this area (Chapple and Moon,2005).The Nigerian banking sector has recently undergone a consolidationwhereby existing 90 banks pre December 2005 were reduced to only25 banks. As such the sector is still caught up in after-merger-trauma.Although it could be argued that CSR reporting ‘…is not necessarily areflection of CSR policies and practice’ (Chapple and Moon, 2005); aswould be expected, issues like CSR would be amongst the first to be
Page 1 and 2: Page1of44No. 39-2006 ICCSR Research
Page 3 and 4: Page3of44AuthorsKenneth M. Amaeshi(
Page 5 and 6: 3Itisimportanttopointoutthattherear
Page 7 and 8: environment,education,employeewelfa
Page 9 and 10: Page9of44frequently engaged force t
Page 11 and 12: itsshareholdersandthushavenolegalre
Page 13 and 14: 13Thisisonlyanapproximation.Thereis
Page 15 and 16: Page15of44networks. The education s
Page 17 and 18: 16Although,someNigerianbanksarebegi
Page 19: Page19of44socio-economic conditions
Page 23 and 24: Page23of44carry out their business
Page 25 and 26: Page25of44CSR as philanthropy in Ni
Page 27 and 28: Table3%TheseCurrentIssuesAddressedc
Page 29 and 30: Table5%TheseDriversdrivers are not
Page 31 and 32: ‘SubjecttotheprovisionsofthisDecr
Page 33 and 34: Page33of44Carroll’s model (i.e. e
Page 35 and 36: Page35of44is suggested that further
Page 37 and 38: Page37of44Frynas JG. 2001. Corporat
Page 39 and 40: Van Tulder, R. and Kolk, A. (2001).
Page 41 and 42: No. 05-2003 Karen Williams, Mike Ge
Page 43 and 44: Banks Website Y/N Terminology Waves

Corporate Social Responsibility (CSR) in Nigeria: western mimicry ...

Create successful ePaper yourself

Delete template?

Save as template?