GreenBook® Research Industry Trends Report

Which of these quantitative data collection methods have you used (or will you use) MOST OFTEN thisyear?Experience LevelBuyer/Client orSupplier/ProviderTotal < 6 Years 6+ Years Gap Client Supplier GapUses/provides quantitative research: (605) (64) (541) + / - (128) (477) + / -% % % % %Internet 58% 55% 58% -3% 72% 54% +18%CATI (Computer-Assisted Telephone Interviewing) 17% 11% 18% -7% 13% 18% -5%Face-to-face or intercepts 11% 14% 11% +3% 3% 13% -10%CAPI (Computer-Assisted Personal Interviewing) 4% 5% 4% +1% 2% 5% -3%Social media monitoring 3% 3% 3% - 4% 2% +2%Mobile surveys (from any wireless device excludinglaptops)2% 2% 2% - 1% 2% -1%Text analytics/semiotics 2% 6% 1% +5% 2% 1% +1%Mail 1% 2% 1% +1% - 1% -1%Serious games - - - - - - -Biometrics (neuromonitoring/eye tracking/facialanalysis)- - 1% -1% 1% - -IVR (Interactive Voice Response) - - 1% -1% - 1% -1%Other 2% 3% 2% +1% 2% 2% -Systemic stressors make it difficult to deliver on thepromise of high-quality, high-value research16 GreenBook Research Industry Trends