GreenBook® Research Industry Trends Report

Consulting PartnersFoundation for Transparency in OffshoringThe Foundation for Transparency in OffshoringMission: The FTO is an independent, non-profitorganization dedicated to educating buyers andsuppliers of consumer research and analyticsservices on considerations related to offshoring,and to establishing sensible, clear disclosurestandards for offshoring practices. FTO holds noposition for or against offshoring research services,but maintains transparency and open dialoguebetween research buyers and suppliers are criticalto making informed, secure business decisions.FTO defines offshoring as the movement ofa business process done at a company in onecountry to the same or another company in adifferent country, usually due to a lower cost ofoperations in the new location.FTO certification is free. Market researchsuppliers may self certify on the site. Marketresearch clients are encouraged to require theirsuppliers to certify and to show their support forthe transparency initiative.www.offshoringtransparency.orgStrategyOneStrategyOne is an insights-driven consulting firm thatemploys opinion research and advanced media analysis toolsto craft evidence-based communications strategies for clientsacross most major sectors. The firm specializes in multicountryreputation, branding and communications research.StrategyOne’s research-based counsel has informed thetactical communications efforts of an array of clients fromtrade associations to international corporations, healthcareto financial services, and non-profits to foreign governments.StrategyOne’s diverse capabilities encompass bothqualitative and quantitative primary data collectionmethods, including telephone and online surveys, focusgroups and dial testing, executive and niche in-depthinterviews, eye tracking and online communities. The firmalso has deep expertise in secondary formative researchsuch as literature reviews, market trend analysis and bestpractices, needs assessments, secondary analysis, metaanalysis,observation, triangulation, and case study analysis.With offices in New York, London, Paris, Washington DC,Chicago, Silicon Valley, Abu Dhabi and Atlanta, StrategyOneleverages exploratory, observatory and co-creative researchto provide strategic counsel to corporate, organizational andgovernmental clients globally.www.StrategyOne.netSurveys & Forecasts, LLCBob Walker runs Surveys & Forecasts, LLC, a strategic marketingresearch firm founded in 1994, with a short list of loyal clients. He iswell-known for driving business success by helping clients understandmarket formation and structure, identifying meaningful brand levers,and aligning brand benefits with core consumer attitudes. He was thelead analyst on the Foundations of Quality study of online panel data,the largest project in the 75-year history of the Advertising ResearchFoundation. He leads workshops around the nation on data quality.www.safllc.com44 GreenBook Research Industry Trends