GreenBook® Research Industry Trends Report

Information SourcesStaying abreast of industry developments is madepossible by use of a wide range of sources, withno one method being especially dominant. Leastused are Twitter and blogs; most commonly usedare industry websites, seminars and conferences,and technology websites or publications. Industryjournals are more commonly used amongsuppliers, while blogs are relied upon more byclients.Please rate the importance of each of the following for staying abreast of developments in researchmethodologiesExperience LevelBuyer/Client orSupplier/ProviderTotal < 6 Years 6+ Years Gap Client Supplier GapTotal Respondents: (673) (73) (600) + / - (131) (542) + / -% % % % % % %Industry websites 58% 68% 57% +11% 59% 58% +1%Seminars or conferences 58% 62% 58% +4% 60% 58% +2%Technology websites or publications 51% 58% 50% +8% 45% 53% -8%Business networking communities likeLinkedIn or Plaxo50% 53% 50% +3% 45% 52% -7%White papers 49% 56% 48% +8% 53% 47% +6%Industry print journals 46% 53% 46% +7% 38% 48% -10%Blogs 36% 52% 34% +18% 44% 34% +10%E-mail delivery of blog subscriptions 31% 38% 30% +8% 38% 30% +8%Twitter 16% 41% 13% +28% 13% 17% -4%Other 9% 7% 10% -3% 11% 9% +2%Industry journals are more commonly used among suppliers,while blogs are relied upon more by clients32 GreenBook Research Industry Trends