GreenBook® Research Industry Trends Report

Spring 2011Interviewing Serviceof America (ISA)ISA is one of the largest data collection and processingcompanies in America. With 500 CATI stations across 5 phonecenters in U.S., Canada, and India; qualitative capabilities;and advanced technologies for IVR and “Flash” onlineresearch, we can handle any project. Multicultural experts forover 27 years, interviewing around the globe in 67 languages.Experienced in tracking, B2B, public policy, political/exitpolling, and customer satisfaction including Linked Hera forcall center satisfaction. ISA companies include focus groupfacility, Qualitative Insights (Sherman Oaks & Universal City)providing national focus group recruiting/coordination andfield management division, Field by Design for national F2Fand intercept “outside the mall” specializing in ethnic/hardto reach targets.www.ISAcorp.comLMC groupThe LMC group is a new kind of consultancy focused onhelping clients in the global business intelligence andinsights industry to compete effectively in the 21st century.We are a group of proven industry leaders, respectedvisionaries, and acknowledged innovators in our core areasof expertise. Our goal is to work with our clients find themissing pieces of the business success puzzle. We offer anintegrated approach to uncovering the hidden opportunitiesfor growth, innovation, and competitive advantage that maybe overlooked by overtaxed leaders focused on running theirbusinesses.Our approach is simple: We work with you to define yourvision. We develop a winning strategy to bring the vision tolife. We ensure the tactical plan is in place and that you havethe tools to implement it successfully.Our practice areas are focused on: Business Strategy,Product Design & Innovation, Marketing Strategy &Communications, IT Infrastructure Architecture, and NewMedia Utilization.www.askLMCg.comOnePoint Mobile SurveysMobile Research Made Easy - Any handset. Anycountry. Any language.As the global market leader in mobile phonesurvey technologies and services, OnePointmakes conducting mobile research easy and costeffective. OnePoint Surveys offers a completemobile research solution encompassing thecreation of mobile surveys which supports videoand picture capture, location based services (LBS),recruiting and profiling mobile communities andpanels, through to rewarding participants withcash and other incentives directly to their phone.The OnePoint mobile survey platform enablesresearch to be deployed across 193 countries viamultiple mobile channels; SMS, WAP, mobileapplications, choice (where the participants selectstheir preferred mobile channel for completion)and mobile websites, using any type of mobilephone handset. Mobile surveys can be easilycreated and launched online 24x7 via your internetbrowser using the OnePoint secure web portal(software as a service - SaaS) that also enables youto monitor and analyze results in real-time.Market research agencies, brand ownersand enterprise feedback management (EFM)companies, use OnePoint for a wide spectrum ofmobile research including; customer satisfaction,loyalty, Net Promoter Scores (NPS), diary tracking,voice of the customer and capturing in themoment insight.www.onepointsurveys.comwww.greenbook.org43