GreenBook® Research Industry Trends Report
GreenBook® Research Industry Trends Report
GreenBook® Research Industry Trends Report
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Table of ContentsGRIT <strong>Report</strong> –Spring 2011Introduction 3Executive Summary 4You are reading theFULL versionof the <strong>Report</strong>The EXECUTIVE version of the report isavailable in print and online at:www.GreenBookBlog.org/GRITDetailed FindingsRespect & Changing View of Market <strong>Research</strong> 9Systemic Issues 11Anticipated Spending & <strong>Research</strong> Mix 13Decision Drivers 14Data Collection Choices: Quantitative 15Data Collection Choices: Qualitative 17Factors Affecting Data Collection Choices 19Companies Perceived to be Innovative: The Top 50 20Technology Adoption 24Infosurv Predictive Markets Exercise 28Anticipated Degree & Attitude towards <strong>Industry</strong> Change 29How Companies Currently Position Themselves 31Information Sources 32Factors Affecting Data Collection Strategies 33Perceived Importance & Choice Drivers 35Next Steps 39Acknowledgements 40Partners 41GreenBook® 41Media Partners 41<strong>Research</strong> & Production Partners 42Consulting Partners 44AppendixesCharts & Additional Findings 46<strong>Research</strong> Spending 48Outsourcing 49Company Characteristics 52International Coverage 55
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