GreenBook® Research Industry Trends Report

Spring 2011Anticipated Degree & Attitude TowardsIndustry ChangeSignificant change is expected in the next fiveyears: 63% anticipate either “tremendous”, “a lot”or “quite a bit” of change, and this predictablyvaries by age, with younger researchersanticipating more of a shift, and more seniorresearchers more likely to expect “some”.Thinking ahead five years, how much of a change do you expect in the kinds of services and productsyou deliver?Experience LevelBuyer/Client orSupplier/ProviderTotal < 6 Years 6+ Years Gap Client Supplier GapBase: (673) (73) (600) + / - (131) (542) + / -% % % % %Expect Significant Change (Net) 63% 74% 62% +12% 65% 63% +2%Tremendous. I think the kinds of researchdepartments and research suppliers we have todaywill cease to exist.7% 14% 6% +8% 6% 7% -1%A lot. I think the industry is going through bigchanges, and I will be providing different servicesin new ways and possibly in an organization that isvery different from my work situation today.25% 26% 25% +1% 24% 25% -1%Quite a bit. I think I will be delivering new anddifferent products and services and possibly will beworking in a different kind of organization.32% 34% 31% +3% 35% 31% +4%Some. I expect there will be new products andservices but I don’t think things will be all thatdifferent.33% 22% 34% -12% 31% 34% -3%Very little. I think I will be doing about the samekinds of work and delivering similar products andservices.4% 4% 4% - 5% 4% +1%63% anticipate either “tremendous”, “a lot”or “quite a bit” of changewww.greenbook.org29