GreenBook® Research Industry Trends Report

Spring 2011APPENDIX: International CoverageSTANDARD TRACKING QUESTIONS (CONTINUED) Total Client Supplier GapBase: (673) (131) (542) + / -Over the past year, what percentage of your data was collected in the US?% % %All within the US 34% 43% 32% +11%Percent within the US 45% 44% 45% -1%None within the US 19% 10% 21% -11%No answer 2% 3% 2% +1%To be more specific, please indicate all of the following markets from which your organizationcollected research data from respondents in the past year (2010).United States 42% 43% 42% +1%Western Europe (Not UK or Ireland) 41% 36% 43% -7%UK or Ireland 38% 33% 39% -6%Canada 37% 40% 37% +3%China 28% 24% 29% -5%Other Latin America or Caribbean 27% 20% 29% -9%Other SE Asia or Pacific Rim including 27% 22% 28% -6%Eastern Europe including Russia 27% 20% 29% -9%Mexico 26% 21% 27% -6%South Asia/India 26% 24% 26% -2%Australia or New Zealand 24% 23% 25% -2%Middle East and North Africa 19% 14% 21% -7%Central and Southern Africa 15% 11% 16% -5%No answer 36% 46% 34% +12%www.greenbook.org55