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Human Capital Summit - Human Capital Institute

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HCI EventsLaser-Focus Your Marketing and Media RelationsNew media has rewritten the rules of publishing. You need to know the players andtrends that matter most to your business, and they’re constantly changing. If you’rein marketing or PR, you need SocialEars.SocialEars is social listening and analytics software for the HR and B2B marketplace.It instantly locates the writers that cover industry topics and displays their publishedarticles, posts and tweets.• Sharpen your story pitches and news releases by understanding the industry’s hot topics• Quickly locate the right people to follow and share news• Research topics and data for white papers, webcasts and blog posts• Identify potential speakers• Strengthen your competitive intelligence and market researchNo more endless Googling! Stop trying to sort through millions of conversationsand content sources. SocialEars helps you cut through the noisy world of big data anddetermine who is talking about the topics that matter the most to your business.SocialEars is marketing and PR software you can’t live without in today’s social world.38

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