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3002502001501005002001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013WebsitesTable 7: Number of Yuri’s Night Event WebsitesIV.Conclusion and ImplicationsAs space is becoming increasingly mainstream, and to some perhaps routine; thus it isimportant for space advocacy groups to leverage all resources at their disposal. This case studydemonstrates that there is indeed a correlation between social media efforts and obtaining desiredoutcomes of space related outreach. Yuri’s Night has made an impact with its use of Twitter andYouTube, as determined by the somewhat increasing number of views of its YouTube videosand the clear rise in retweeted information by the Twitter community. Metrics of success, asmeasured through event counts and web-traffic, also support the assertion that the organization ismaking a larger impact each year and increasing the population’s awareness of humanspaceflight. Social media is clearly helping Yuri’s Night accomplish its mission.While some of these metrics are somewhat limited, this report provides a platform forfurther investigation. The next step includes attempting to examine the organization’s use ofsocial media tools with lower adoption rates such as Google+ and Flickr, as well as a more indepthlook at current tools to determine reaction to various styles and types of messages by thepublic as well as Yuri’s Night’s base of supporters. 43 Additionally, the metrics of successexamined here are somewhat limited. In the future, Yuri’s Night hopes to track more metrics ofengagement by encouraging local event organizers to report information about individual eventssuch as accurate attendee counts. 4443 The Yuri’s Night social media footprint extends to Google+, Tumblr (Yuri’s Night Live,previously hosted on Posterous), Pinterest, Flickr, Foursquare, and several others are notdiscussed in this analysis.44 Alles, Jeffrey W. & Kobrick, Ryan (2014, June 17). Interview by author.© 2015 Astrosociology Research Institute52