THE JOURNAL OF ASTROSOCIOLOGY VOLUME 1

Meanwhile, other space organizations could learn from the efforts of Yuri’s Night interms of their use of social media efforts to further their own missions and success. The metricsof success identified here are only a starting point. Future research can compare the lower andmedium success metrics between organizations, such as comparative numbers of likes orfollowers, to better identify what styles and contexts provide more engagement success thanothers do. Additionally, this study serves as only one means to measure social media success byone space organization. Hopefully, it will serve as an inspiration for others to continue to explorethe communication efforts of space advocacy organizations.There are many astrosociological questions left unanswered, yet worthy of furtherresearch, some of which focus on the general attitude toward and interest in space within thesocial media sphere. For example, can social media make space cool again? Can space interestgroups actually affect space policy? What effects might space related multi-media have on publicopinion towards space exploration? Moreover, it appears that many space organizations andgroups have invested significant effort in increasing space awareness through social media asevidenced by the growing number of space groups embracing multiple avenues of social media.This leaves us wondering what the future effect will be of social media use by spaceorganizations and its impact on space exploration. We speculate that as the twenty-first centuryunfolds and space becomes commonplace, there will be an increased amount of space referencesin pop culture and social media efforts regarding space will thus become less focused on scienceand history and instead more integrated into daily life. However, there is no way to know if thatwill lead towards greater subconscious space interest growth, or if the signal will just get lostamong the noise.Again. Popular Mechanics. Retrieved fromhttp://www.popularmechanics.com/science/space/nasa/how-to-make-nasa-cool-again-17087616.© 2015 Astrosociology Research Institute54