Applied ResearchConsuming Digital Rightswhich they are physically located. Because copyright lawsare based on geographic location and not citizenship,Americans in Europe who access Pandora’s system willbe greeted by a message explaining this issue, listing thecountry in which they are located and their IP address.However, some users are now circumventingPandora’s system to access music outside the UnitedStates. Methods for doing so are listed across severalWeb sites; a simple Google search will turn up multipleways to circumvent the system. One method is tospoof the IP address through a proxy server. Spoofingrefers to faking the address to mask the identity of thecomputer. For example, users in Europe can spoof theirIP addresses to make it look as if they were locatedin the United States, allowing them to impersonate auser who is legally able to access Pandora. There arenumerous spoofing methods, such as man-in-themiddle,routing redirect, source routing, blind spoofing,and flooding (IBM, 2008). Without going into thetechnical details, such spoofing is complex enoughto require a more sophisticated level of technologicalexpertise than that of the average Internet user.However, the instructions postedon many sites have provided accessinformation for more proficient users,in theory widening the availability ofthese circumvention methods.Figure 9 illustrates how Pandorais accessed in the United States and inPortugal, highlighting the use of a proxyserver to spoof the system. By accessingthese proxy servers, the computer’s IPaddress is masked and replaced with aU.S.-based IP address.What is critical to note in thisdiagram is the lack of a human actor;rather than people, we have countriesand technologies. Geography trumpscitizenship in this user experience.Pandora’s international frequently askedquestions (FAQ) states that “only thecurrent location of the listener mattersfor international licensing law—notcitizenship, national origin, or countryof permanent residence” (Pandora,New YorkPandora2010c). Even payment does not allow the user tocircumvent this restriction, as Pandora’s FAQ states,“Similarly, source of revenue doesn’t matter—only thelegal right to play the music in a particular country”(Pandora, 2010c).While Pandora (2010b) states that they “don’thave the resources to pursue music-streaming licensingarrangements in many countries in the immediate future,but we do have the ultimate goal of being able to offerour service globally,” it seems that the legal issue ofcopyright is bumping up against the Genome Project’sinnovation. With more users, it is more likely that themusic Pandora is able to provide will be better targetedbecause of the participation features to vote on songswithin these channels.This argument returns us to Lessig (2002, 2008),whose work looked to balance the needs of copyrightholders with the necessity to innovate technologies.Although this may seem a current impossibility, theidea of binding experiences based on citizenship wouldalleviate the difficulties encountered during travel. Thedetails of such a solution are far too complicated andProxyServerFigure 9. Accessing Pandora across geographic boundariesLibson314 Technical Communication l Volume 57, Number 3, August 2010
Applied ResearchLiza Pottsinvolved for this article. However, it is a critical issuefor social media users who expect to take their usualexperience with them as they travel.As this case shows, the maps we create can varyin type, size, and distribution. This case was chosento illustrate the variation that ANT diagrammingcan support. No specific stencils were chosen toshow similarities between nations or to show theirdissimilarities in technologies. This move was made toillustrate how users do not necessarily take those issuesinto consideration when their primary goal is to receivecontent as they normally would. Such a diagram canhelp the technical communicator advocate for productimprovements, as well as help those involved in theselegal issues understand the issues from the user’sperspective.ImplementationBy implementing ANT as a way to map theseecosystems, we can “see what users need and wantwithin these current sociotechnical settings” (Potts,2008b, p. 40). As communicators, legal experts, andinternational policy contributors, it is imperative thatwe design for these experiences, rather than overand around them. Looking across these networks,documenting what technologies, organizations,and people are involved, we can create a bettermap of what is or will be affected by any furtherimplementation of law or technology.For everyday users, navigating the thorny cornersof DRM can be confusing and upsetting. ANTdiagrams and their associated stencils are tools bywhich communicators and scholars can make visiblethe people and technologies that participate in theseactivities. In making these communities visible,technical communicators can more readily see the userexperience issues. These diagrams can help influencestakeholders in the creation of more effective andefficient communication systems based on use ratherthan constraints, allowing us to plan for appropriatesolutions to the problems affecting the usability ofDRM experiences.Readers new to these processes might wish to beginapplying these concepts in the following ways. Thebest way to begin ANT maps is by creating them afterthe team has conducted some form of ethnographicfieldwork—whether a site visit, contextual inquiry,or some form of in-context exercise. For either newor current projects, begin by creating simple ANTdiagrams that capture the many people, technologies,organizations, events, and other pertinent actors.Using these as talking points within the productteam, technical communicators can begin to educatetheir peers about the experiences the users will havethroughout a system. As the diagramming modelsmature, using stencils to start showing commonalityamong different actors can aid in clarifying these maps.As the product team discusses issues of experience,understanding can grow around how relationshipsbetween the actors are tenuous, strong, ambivalent,essential, and so forth. Through employing thesemethods to aid in the discovery of user needs andparticipatory contexts, technical communicators canhelp lead these exercises and have greater influence ondesigns. By participating in spaces typically thoughtof as the realm of legal scholars, policy makers, andlawyers, technical communicators can be stronger useradvocates for the participants of these systems.Using ANT can help us imagine ways in whichthe methods and theories we develop in technicalcommunication can transcend our own professionalcommunity and be useful for those in other knowledgemakingareas, such as the study of law in globalcontexts. By making such moves, we can continue ourlong-established tradition as user advocates. As one ofour established scholars has stated, “The best judges ofthe making are not the makers but the users” (Dubinsky,2004, p. 5). Although these areas can be seen as on theborders of our community, these diagramming methodscan reminder us that the work we do, and the way wemake knowledge, might prove very valuable to others,because we can provide new perspectives on existingissues.ReferencesAlbers, M. J. (2005). The future of technicalcommunication. Technical Communication, 52,267–272.Volume 57, Number 3, August 2010 l Technical Communication 315
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AUGUST 2010Volume 57 Number 3SPECIA
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PresidentMichael A. HughesVice Pres
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VoLuME 57, NuMBER 3AUGUST 2010ISSN
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Guest EditorialKirk St.Amant and Ma
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Applied ResearchTechnical Communica
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Applied ResearchNicole St. Germaine
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- Page 25 and 26: Applied TheoryTatiana BatovaIntrodu
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