Book ReviewsAvon J. Murphy, EditorBooks Reviewed in This IssueWriting Successful Science Proposals 331Andrew J. Friedland and Carol L. FoltWriting Scientific Research Articles: Strategy and Steps 331Margaret Cargill and Patrick O’ConnorThe Process: Business Process Modeling Using BPMN 333Alexander Grosskopf, Gero Decker, and Mathias WeskeBPMN Method and Style 333Bruce SilverHCI Beyond the GUI: Design for Haptic, Speech, 335Olfactory, and Other Nontraditional InterfacesPhilip Kortum, ed.Artifice and Design: Art and Technology in 336Human ExperienceBarry AllenOrigins of the Specious: Myths and Misconceptions 337of the English LanguagePatricia T. O’Conner and Stewart KellermanWriting Up Qualitative Research 337Harry F. WolcottTechnical Communication Today 338Richard Johnson-SheehanThe Right Graph: A Manual for Technical and 339Scientific AuthorsHarold Kirkham and Robin C. DumasTechnical and Professional Communication: Integrating 340Text and VisualsDelores LehrThe Restructuring of Scholarly Publishing in the 341United States 1980–2001: A Resource-Based Analysisof University PressesBarbara G. Haney JonesHow to Write, Publish, and Present in the Health Sciences: 342A Guide for Clinicians and Laboratory ResearchersThomas A. LangThe Graphic Designer’s Guide to Portfolio Design 344Debbie Rose MyersHow to Write Fast Under Pressure 345Philip VassalloThe Backchannel: How Audiences Are Using Twitter 345and Social Media and Changing Presentations ForeverCliff AtkinsonProducing for Web 2.0: A Student Guide 346Jason WhittakerIntroduction to Information Visualization 347Riccardo MazzaGrace Hopper and the Invention of the Information Age 348Kurt W. BeyerConversation and Community: The Social Web 349for DocumentationAnne GentleFresher Styles for Web Designers: More Eye Candy 350from the UndergroundCurt CloningerThe Language of Work: Technical Communication at 351Lukens Steel, 1810 to 1925Carol Siri JohnsonHow to Write in Psychology: A Student Guide 352John R. BeechOnline Education and Adult Learning: New Frontiers 353for Teaching PracticesTerry Kidd, ed.Proposal Writing for Smaller Businesses— 354Who Want to Become Bigger Businesses!Lee ListerVirtual English: Queer Internets and Digital Creolization 354Jillana B. EnteenDeveloping Quality Dissertations in the Sciences: 355A Graduate Student’s Guide to Achieving ExcellenceBarbara E. Lovitts and Ellen L. WertPunched-Card Systems and the Early Information 356Explosion, 1880–1945Lars HeideConnected Minds, Emerging Cultures: Cybercultures 357in Online LearningSteve Wheeler, ed.Opinions expressed by reviewers do not represent the views of the editors or of the Society for Technical Communication.330 Technical Communication l Volume 57, Number 3, August 2010
Book ReviewsWriting Successful Science ProposalsAndrew J. Friedland and Carol L. Folt. 2009. 2nd ed. New Haven, CT: YaleUniversity Press. [ISBN 978-0-300-11939-8. 204 pages, including index.US$18.00 (softcover).]The advanced writers whobuy this book because ofthe title will be pleasedto find exactly what theauthors promise. Science andengineering researchers whoseek federal funding will findpractical writing strategiesfrom these experts.Friedland and Folt arelife scientists who teachproposal writing regularly, sothey explain their guidelines throughout this text as ifintroducing the genre to graduate students. The welldevelopedbook provides 10 short exercises that willhelp readers who simultaneously manage staff, conductresearch projects, teach courses, and lead grant proposalteams. The authors introduce specialized vocabularyterms required by federal agencies for paragraph-levelcontent, the working of large multidisciplinary teams,and the role of proposal reviewers in the competitivefederal funding process. Readers also learn details aboutauthorship and ethics, including appropriate guidelinesfor principal investigators.A new chapter in this edition about foundationfunding stresses preexisting relationships of theresearcher’s institution with foundation staff and warnsreaders about the impact on a researcher’s tenure.The book needs two updates. Federal agency Websites and search tools have changed recently, so anyreader who wants to offer academic consulting servicesneeds to know about new search strategies for findingthe grants awards databases and links for electronicproposal submissions. First, the National ScienceFoundation, NASA, Defense Research Agencies, andUnited States Department of Agriculture/CooperativeState Research, Education, and Extension Service(CSREES) have designed a consolidated Research.govWeb site www.research.gov for electronic submissionsand access to the awards database. More agencies will beadded as partners, so Research.gov does not yet replacethe home pages of the agencies that provide the portal.Second, on the National Institutes of Health Web site,writers will have to use the Research Portfolio OnlineReporting Tool (RePorter) search tool to find awards,because the NIH Crisp tool was replaced in September2009.In addition, the authors do not directly addressthe greatest challenges for a new writing consultantor junior researcher who seeks multiyear funding:strict adherence to the request for proposals, proposaldocument control, and online editing with investigatorsin other states and countries.Writers on collaborative teams of scholars and jointindustry-university projects will profit from reading andrereading this book.Karen S. GriggsKaren S. Griggs is a communication consultant to academic,business, engineering, and environmental organizations. Shebelongs to STC, the Association for Business Communication,and the Association of Professional Communication Consultants.Writing Scientific Research Articles:Strategy and StepsMargaret Cargill and Patrick O’Connor. 2009. Oxford, UK. Wiley-Blackwell.[ISBN 978-1-4051-8619-3. 173 pages, including index. US$29.95 (softcover).]For scientists who are justentering what MargaretCargill and Patrick O’Connorcall “the internationalresearch conversation,”writing research articles canbe quite daunting. To bepublished, research articlesneed to tell the scientificstory quickly, completely, andcarefully—and that task ismuch harder than it looks.Fortunately, Cargill and O’Connor—a scientist anda research communication teacher, respectively—haveproduced a wonderful guide to this difficult process.Writing Scientific Research Articles is a standalone guideor workshop book that lays out the basic procedurefor writing a research article, starting with the criticalpredrafting process and moving on through the writingVolume 57, Number 3, August 2010 l Technical Communication 331
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Applied ResearchTechnical Communica
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