NewsTicker User Guide

41IntroductionCongratulations on purchasing NewsTicker, the most used local tickersystem in the industry, as well as the most feature-rich. NewsTicker’sintroduction more than a decade ago represented an innovation inlower-fifth displays. Foreseeing a future with increased automation,reduced local TV personnel, and a need for clearer delegation betweeneditorial and technical staffs, NewsTicker was “there” before thedemand.It was the first broadcast product to exclusively use a web-basedinterface for data entry, at a time when most television stations didn’teven have a website. And it has continued to lead the pack with manyindustry firsts that competitors are always racing to copy.This documentation will take you through the core product, but it’s awork in progress as is all of NewsTicker. That’s because we continue toevolve it with enhancements and new functionality requested by trustedclients and thought-up by our Research and Development staff. As anew client, we encourage you to learn how to use the product the way itexists today – the way hundreds of stations across the country are usingit. Once you’ve learned “the NewsTicker way,” we encouragesuggestions for future upgrades.Feature SummaryThere are a tremendous number of features within NewsTicker – far toomany to mention in a list. This summary gives you a brief overview ofthe basic features of the various parts of NewsTicker.