201509 CM September

PROMOTING THE BRAND TO EXISTING AND
POTENTIAL CUSTOMERS
WINNING the British Credit Award creates
a media buzz which in turn promotes
our brand to both potential and existing
clients. Part of our marketing strategy
is to produce press releases for trade
media, clients and prospects when Credit
Assist has something newsworthy to
promote, and winning the CICM award
is most certainly newsworthy. We are
always honoured to receive industry
recognition for providing outstanding
levels of service and our loyal customers
and employees alike feel part of a team
effort in achieving this. It is hugely
beneficial for us to be able to prove the
integrity of our high quality solutions when
engaging with clients and achieving CICM
award recognition helps to demonstrates
this whilst also setting us apart from the
competition.
Our team takes great pride in being
a conscientious and humble business
offering global services. We were honoured
to receive industry recognition for the
outstanding levels of service provided
to our extensive list of clients over many
years. We look forward to continuing our
long-standing relationships with clients
and are proud of the very high percentage
of clients we consider to be friends as well
as customers.
The award is the latest accolade for
Credit Assist, which has built its reputation
over many years across all markets with
particular success in financial, legal,
manufacturing and services sectors.
Our highly experienced and customerfocused
management team ensure that
client relationships are built on firm
foundations and that our solutions are
tailored to meet specific requirements.
Our ongoing investment in people and
technology means that clients receive
the best possible commercial advice
and support. This is evidenced by the 96
percent retention rates that Credit Assist is
proud to have established, whilst customer
numbers continue to increase at the same
time.
Steve Kilsby, Managing Director, Credit
Assist, winners of Credit Information
Provider of the Year.
VALIDATING HARD WORK AND INVESTMENT
WINNING the CICM award in 2015 has
both validated and justified all the hard
work and investment EFCIS has made
over the years and, without question,
has assisted us in securing additional
business where we wouldn’t have had the
opportunity previously.
Winning an award by a respected
institution like the CICM that advises,
represents and trains credit control
professionals, shows us that our credit
and risk consultancy partnership approach
is valued by our clients.
The inclusion of the award winning logo
on all our marketing material has been well
received and also reminds our existing
clients of the quality and credentials of
EFCIS.
It has also opened a number of
opportunities to meet with organisations
that previously wouldn’t have approached
us. We have been invited as the award
winner to speak at high profile credit and
risk seminars during the year, both in the
UK and overseas.
Any business can have unrivalled
customer service and unique product
offering, however it is vital that they raise
their market profile to ensure that they
secure opportunities to demonstrate why
they are different. Winning the CICM Trade
Credit Insurance Broker of the Year Award
for 2015 has helped us to raise our market
profile that has had a direct positive impact
upon income.
The positive feedback and support we
have received encourages us to continue to
support the CICM and apply for the award
again next year.
Andy Moylan, Managing Director of
EFCIS, Credit Insurance Broker of the Year.
The recognised standard in credit management
www.cicm.com September 2015 21