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AUDIT ANALYTICS AUDIT

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<strong>AUDIT</strong> <strong>ANALYTICS</strong> AND CONTINUOUS <strong>AUDIT</strong>:LOOKING TOWARD THE FUTURE<br />

ask of each activity during this phase is "What can go wrong?" because<br />

this will enhance discovery of relevant task characteristics such as how<br />

an activity can fail, how much risk exists, and the probability of<br />

occurrence and impact of potential risk exposure. Once all risks are<br />

identified and a profile is constructed, efforts gravitate toward the<br />

formulation and implementation of a meaningful set of KRIs able to<br />

productively monitor the risk environment.<br />

KRI Development and Implementation<br />

Key risk indicators are "metrics used by an organization to provide an<br />

early signal of increasing risk exposures in various areas of the<br />

enterprise" (CEB 2013). Each KRI should be a root cause identifier or a<br />

leading indicator of risk, such that a proactive response can be made in<br />

addressing detected problems. However, achieving this in practice is a<br />

non-trivial task. In a recent ERM function survey, 56 percent of<br />

respondents indicated the greatest difficulty in KRI development is<br />

establishing metrics that are leading indicators of risk (CEB 2013).<br />

Therefore, serious attention must be devoted to KRI construction. For<br />

example, if the inability to settle current liabilities is an identified risk,<br />

several potential KRIs might be envisioned, but many would be<br />

suboptimal. The current ratio might initially be suggested as a potential<br />

KRI in this situation, but at the point when this measure is indicative of a<br />

problem, it could be too late to prevent occurrence of the underlying risk<br />

event. Conversely, customer financial health trend information is a<br />

leading and more suitable KRI. In this case, if significant financial<br />

deterioration in the customer base is detected, then more effective<br />

corrective measures could be enacted to avoid having insufficient<br />

liquidity in clearing current liabilities as they mature.<br />

Moon (2014a) argues each KRI must possess two fundamental<br />

characteristics. First, it has to be measurable, but need not be purely<br />

objective. A KRI can be relatively subjective provided it is independently<br />

quantifiable and verifiable (Scandizzo 2005). For instance, information<br />

arising via text mining and sentiment analysis of news feeds and other<br />

electronic media could be synthesized in generating an effective KRI. In<br />

an application of this approach, relevant textual information is regularly<br />

analyzed, and variables such as information source quality, frequency<br />

and timing of news, and severity level of content are all determined and<br />

aggregated in computing an entity’s reputation risk score (RepRisk 2014).<br />

On the other hand, for the identified risk of manipulative earnings<br />

management, one might view tone-at-the-top as a potential KRI. The<br />

underlying rationale might be that this variable is highly correlated with<br />

organizational culture as well as the propensity for unethical behavior.<br />

However, evaluating tone-at-the-top would prove extremely challenging<br />

from the standpoint of measurability, and if the proposed KRI is not<br />

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