THE DATA FRONT

label Exposure |31
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labelexposure
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How to
get exposed
Label Exposure is a new, regular
section in Labels & Labeling.
Submissions do not have to be a
part of an awards competition – we
are interested in any label which
you feel deserves exposure. If you
want to contribute, please send us
information about who printed the
label, for whom it was printed, and
the specifications of the job. It is
essential to include a good quality,
high resolution image with your
submission.
Contact:
jquirk@labelsandlabeling.com.
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1 Chadwicks UK-based packaging company
Chadwicks has launched a recyclable shrink sleeve
specially designed for pots. Assuming the role of both
label and cardboard sleeve, the new product has the
potential to reduce packaging weight by up to 70 percent,
costs by 30 percent and CO2 emissions due to reduced
transport weight, according to the company.
With the majority of food manufacturers that are using
cups still employing conventional cardboard sleeves,
labeling or direct printing, this alternative packaging
application will bring the UK in line with the rest of Europe,
where the technique is widespread.
Particularly practical for multipack or duo products, the
pots are stacked lid-to-lid and the shrink sleeve is applied
to the product using a hot melt adhesive. Individual pots
can then be separated via a specially designed horizontal
perforation where the pots meet, which then allows the
sleeve to remain intact on the individual pots for both
aesthetic and brand-endorsement purposes.
Once the consumer has finished with the product,
the whole sleeve can then be removed via a vertical
perforation along the length of the pots for ease of
recycling.
2. Baker label London, UK-based Baker Self
Adhesive Label has won the ‘Adding Value’ award in a
competition run by Digital Printer magazine that recognize
achievements in digital printing technology.
The company scooped the award with the Moo.com
sticker for customized books. The stickers are produced
on one of two 7-color HP Indigo ws4500 and ws4050
digital presses in 3500 runs on a white gloss PVC
substrate and are then laminated with polypropylene for
durability.
Managing director Steve Baker said: ‘Moo.com uses
innovative web to print technology and sends us the
variable data from its on-line library, PrintFinity. The
stickers are then printed and die cut and delivered to Moo.
com for subsequent conversion into personalized books
for its customers. We are delighted to have received this
award in the face of the strong growing competition in
digital technology.’
3. Ditone labels UK-based Ditone Labels has
created innovative labels for the pumps used to inflate
the Repose specialist hospital mattress overlay used
for the prevention and treatment of pressure ulcers.
Ditone created an innovative, technically designed label
to work harmoniously with an applicator designed by
Graham Machines, to replace an inefficient and prolonged
production method. Ditone introduced the method of
flexo application, which allows all the colors to be applied
in one run at the point of assembly. The label has also
helped increase consistency of brand and can easily be
adapted to suit a range of markets.
The labels are printed on clear polypropylene with a
permanent adhesive, using two different colors. Using the
color of the tube as a background, the adhesive involved
creates an ‘invisible’ label. The labels also incorporate a
white panel created using special writable varnish on to
which hospital staff can write patient details This is applied
in addition to an overall anti-scuff varnish to provide
protection during handling and packaging.
may 2009 | L&L