THE DATA FRONT

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52 | l&l Highlights Make sure you don’t flick past any of this lot! 74 A vision for 2020 During a recent FINAT Board event, experts discussed their vision for the self-adhesive label industry over the next decade 79 Converting challenges into opportunities A report from one of the most critical meetings in the TLMI’s history 101 Slitters and rewinders L&L looks at developments and installations in the area of slitters and rewinders 106 Offset opportunities The latest developments in web offset technology is making the process more attractive for shorter runs Peter Berveling by the Nilpeter FA4 Additional efficiencies come from the Matho matrix waste recovery system installed by Geostick. ‘Even with 4,000 meter rolls, it is not necessary to stop and change the matrix rewind rolls, which allows the turret rewinders to operate efficiently,’ says Schouten. ‘Lean manufacturing is all about making the whole chain more productive.’ Weather the storm There is little doubt that the global recession is hitting companies like Geostick. ‘Last November and December we saw growth, but January was very bad and February not looking good. We are in a very big crisis and we still do not know how big it is going to be,’ says Peter Berveling. But Geostick is in a better position than many converters to weather the storm. ‘Even where we are doing less work for existing customers we compensate with new clients, and it helps we can offer digital as a service,’ says Berveling. ‘We also concentrate on our customers’ total label costs, and we help with application of the label and logistics.’ Peter Berveling has managed the business so he does not require bank financing. ‘We are a family-run business, so no shareholders to please. We have a healthy cash flow and we finance all our investments from our own resources.’ Asked what advice he would give to label converters considering digital printing, Berveling stresses the importance of communicating the capabilities of a digital press directly to the marketers or brand owners. ‘They always see the opportunities and are not talking about price. This can be hard to do for sales people. Sales people naturally want to sell 100,000 label jobs, not 10 x 10,000 labels. But the last is more profitable because not everybody can do it.’ Branding is becoming ever more important, and this provides new opportunities. ‘In companies like Heineken, purchasing follows marketing – not the other way around. Even Heineken beer barrels now have pressure-sensitive labels to identify them to maintain the brand.’ Peter Berveling also recommends purchasing more than one digital press. ‘There is always more downtime than you may think for servicing, maintenance and trouble-shooting.’ For the future, Berveling is excited by what new markets the WS6000 can open up. ‘Digital offers unique opportunities to new clients, which if we did not have digital we could not pursue. The WS6000 will increase the number of applications we can target and increase our profitability. Many clients will not even know we have moved their work from conventional to digital, which gives us a chance to improve our profitability. Because the user of the HP Indigo press is charged per revolution of the blanket cylinder, we can print more labels per ‘click’, helping offset the higher price of the machine.’ Labels&Labeling
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Page 65 and 66: HOW MUCH DO YOU KNOW ABOUT LABELS?
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