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Obsah<br />
1. OKRUH...................................................................................................................................................................................1<br />
1.1. Živnost.....................................................................................................................................................................1<br />
1.2. Složky managementu...............................................................................................................................................5<br />
1.3. NB.........................................................................................................................................................................6<br />
1.4. Struktura financování sportovních klub.................................................................................................................8<br />
1.5. Marketingová komunikace ......................................................................................................................................9<br />
1.6. Pší a vysokohorská turistika ................................................................................................................................15<br />
1.7. Spoleensko-vdní základ .....................................................................................................................................17<br />
2. OKRUH................................................................................................................................................................................. 18<br />
2.1. Dan ......................................................................................................................................................................18<br />
2.2. Finanní analýzy....................................................................................................................................................21<br />
2.3. Bankovní produkty ................................................................................................................................................24<br />
2.4. Vedení úetnictví...................................................................................................................................................26<br />
2.5. Sportovní manager.................................................................................................................................................29<br />
2.6. Vodní turistika a rafting.........................................................................................................................................30<br />
2.6.1. Rafitng .........................................................................................................................................................31<br />
2.6.2. Kanoistika ....................................................................................................................................................33<br />
2.7. Spoleensko-vdní základ .....................................................................................................................................34<br />
3. OKRUH................................................................................................................................................................................. 36<br />
3.1. Zákoník práce ........................................................................................................................................................36<br />
3.2. Úetnictví neziskových oragnizací........................................................................................................................38<br />
3.3. Bankovní produkty ................................................................................................................................................40<br />
3.4. Aktiva ....................................................................................................................................................................40<br />
3.5. Time management .................................................................................................................................................41<br />
3.6. Zamstnávání hrá...............................................................................................................................................44<br />
3.7. Lyžaská turistika a skialp .....................................................................................................................................46<br />
3.7.1. Lyžaská turistika.........................................................................................................................................46<br />
3.7.2. Skialpinismus...............................................................................................................................................48<br />
3.8. Spoleensko-vdní základ .....................................................................................................................................51<br />
4. OKRUH................................................................................................................................................................................. 51<br />
4.1. Vedení porad .........................................................................................................................................................51<br />
4.2. Rozvaha.................................................................................................................................................................54<br />
4.3. Úvrování ..............................................................................................................................................................54<br />
4.4. Instituce ve sportu..................................................................................................................................................60<br />
4.5. Sponzorství ve sportu ............................................................................................................................................61<br />
Charakteristika získávání sponzor...........................................................................................................................64<br />
4.6. Cykloturistika a horská kola ..................................................................................................................................66<br />
4.6.1. Cykloturistika...............................................................................................................................................66<br />
4.6.2. Horská kola ..................................................................................................................................................67<br />
4.7. Spoleensko-vdní základ .....................................................................................................................................70<br />
5. OKRUH................................................................................................................................................................................. 72<br />
5.1. Finanní ukazatelé .................................................................................................................................................72<br />
5.2. Sociální a zdravotní pojištní ................................................................................................................................72<br />
5.2.1. Zdravotní pojištní ze mzdy.........................................................................................................................72<br />
5.2.2. Sociální pojištní ze mzdy ...........................................................................................................................72<br />
5.2.3. Zdravotní pojištní OSV ...........................................................................................................................73<br />
5.2.4. Pojistné na sociální pojištní u OSV .........................................................................................................74<br />
5.3. Úetní výkazy........................................................................................................................................................75<br />
5.4. Delegování.............................................................................................................................................................76<br />
5.5. <strong>Státní</strong> politika ve sportu.........................................................................................................................................79<br />
5.6. PR..........................................................................................................................................................................82<br />
5.7. Efektivnost sponzoringu........................................................................................................................................82<br />
5.8. Windsurfing a paragliding.....................................................................................................................................83<br />
5.8.1. Windsurfing .................................................................................................................................................83<br />
5.8.2. Paragliding ...................................................................................................................................................84<br />
5.9. Spoleensko-vdní základ .....................................................................................................................................88
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