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THE POLITICS OF IMMIGRATION

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that a different system would be fairer.<br />

Any new or smaller party needs to overcome the credibility<br />

threshold and persuade people they are not a wasted vote, nationally or<br />

locally.<br />

The SNP persuaded Scots that a General Election didn’t need to be<br />

about voting for a party that could provide a Prime Minister. The Greens,<br />

like UKIP, sought to persuade voters in a handful of target constituencies<br />

that they could get into the local race, and have a real chance of winning.<br />

But UKIP found a different problem in the constituencies that<br />

were its best prospects. Where the party could show that it could win,<br />

most voters didn’t want them to. That was an important reason why the<br />

electoral system treated UKIP badly.<br />

In Survation’s national poll for British Future, 14% of those who<br />

did not vote UKIP said that they had considered or would consider voting<br />

UKIP. Just over a quarter of the entire electorate were tempted to vote<br />

UKIP. But two-thirds of non-UKIP voters said they could never vote for<br />

the party.<br />

This anti-UKIP majority meant that, in the constituency races<br />

where UKIP was competitive, a majority of voters hoped to see them lose.<br />

The party hit a ceiling of one in three votes, able to mobilise its EU “out”<br />

and migration sceptic core vote, but unable to reach beyond it sufficiently<br />

to win its target seats.<br />

Figure 3: How UKIP failed to be first past the post<br />

UKIP Share of the<br />

Margin of victory/ Additional votes<br />

Position<br />

Vote<br />

defeat<br />

needed to win<br />

Clacton 44% 1st + 9 + 3,437<br />

Boston and Skegness 34% 2nd - 10 - 4,336<br />

Thurrock 32% 3rd - 2 - 974<br />

Thanet South 32% 2nd - 6 - 2812<br />

Heywood and<br />

32% 2nd - 11 - 5229<br />

Middleton<br />

Castle Point 31% 2nd - 20 - 8934<br />

Rochester and Strood 31% 2nd - 14 - 7133<br />

Rotherham 31% 2nd - 22 - 8446<br />

Dagenham & Rainham 30% 2nd - 12 - 4980<br />

Rother Valley 28% 2nd -16 - 7297<br />

The sole exception was Douglas Carswell in Clacton, whose<br />

distinctly optimistic, inclusive and locally rooted vision of what the<br />

populist party should stand for provided a broader appeal and secured him<br />

enough votes to be elected.<br />

This ‘purple ceiling’ effect meant that UKIP’s hopes of winning<br />

seats often depended on there being a 3-way contest, where a third of the<br />

vote could just see them squeeze through. In constituencies where a high<br />

profile UKIP campaign made the party one of two potential winners,<br />

such as Grimsby, the results were much less close than most observers had<br />

predicted.<br />

Too much immigration?<br />

In a word, the reason that UKIP didn’t win more seats was…<br />

18 British Future / The Politics of Immigration

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