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THE POLITICS OF IMMIGRATION

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do agree that the party should do more to ensure it does not field extreme<br />

candidates.<br />

Figure 6: Positive attributes of UKIP’s populist challenge<br />

Agree Disagree Net (General) UKIP voters<br />

An important new voice just saying 44 33 +11 +90<br />

what most people think<br />

Bravely outspoken 51 34 +17 +76<br />

Saying things others don’t have the<br />

courage to say<br />

58 28 +30 +87<br />

Mainly a mainstream party with a right<br />

to their view<br />

41 29 +12 +81<br />

Should not change their approach even<br />

if some people think they go too far<br />

38 32 +6 +78<br />

Figure 7: Concerns about UKIP as a divisive party<br />

Need to do more to ensure they don’t have<br />

candidates with extreme views<br />

Risk bringing prejudice into debates about<br />

immigration<br />

Agree Disagree Net (General)<br />

UKIP<br />

voters<br />

64 8 +56 +32<br />

58 22 +36 -65<br />

Says things they shouldn’t say 51 33 +18 -49<br />

Mainly a dangerous and divisive party 50 29 +21 -84<br />

Racist 40 43 -3 -88<br />

The dilemma of the UKIP general election campaign was that the<br />

party needed to broaden its appeal to succeed, yet depended on the profile<br />

which came from speaking out controversially.<br />

There appeared to be a tension between two different ideas of<br />

UKIP’s strategy<br />

The party manifesto presented the image of a modernised,<br />

professionalised party, stepping up into prime-time. It consciously<br />

promoted a UKIP team – countering claims the party was a one-man<br />

band – and made much of having its policy pledges independently<br />

costed and audited. The overall tone was surprisingly policy-heavy for a<br />

“populist” party. The immigration section reflected a conscious effort<br />

from party spokesman Steven Woolfe to present a balanced agenda which<br />

took policy challenges seriously, in a tone that contrasted with Nigel<br />

Farage’s much criticised comments on Romanians at the end of the 2014<br />

European election campaign. This included calls for an Australian pointsbased<br />

system, a commitment to the 1951 refugee convention, removing<br />

international students from the migration target, and a pledge that EU<br />

citizens currently in the UK would be allowed to stay after an exit vote.<br />

The problem for the UKIP modernisers, such as deputy leader<br />

Suzanne Evans and economic spokesman Patrick O’Flynn, was that few<br />

voters read manifestos, and only highly engaged voters could name more<br />

than one UKIP politician. And the modernising strategy was not the<br />

approach taken by Nigel Farage during the TV leaders debate addressing<br />

the biggest public audiences of the campaign.<br />

21 British Future / The Politics of Immigration

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