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THE POLITICS OF IMMIGRATION

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2. Cameron’s New Majority<br />

Coalition<br />

Why failing on immigration didn’t stop the Conservatives<br />

winning in 2015<br />

The Conservative Party’s first majority election victory for almost a<br />

quarter-century was unexpected – and not only because the opinion polls<br />

got it wrong. David Cameron became the first post-war Prime Minister<br />

to serve a full term in office and then increase his party’s share of the vote.<br />

That seemed particularly unlikely as UKIP mounted one of the highest<br />

profile political insurgencies in recent British politics, particularly taking<br />

on the government over immigration as well as Europe<br />

Yet the Conservative campaign still proved effective at winning<br />

the votes the party needed, in the places that they needed them. Winning<br />

in politics is ultimately about numbers and, while some voters deserted<br />

the Conservative Party, Cameron won more votes than he lost. The<br />

replacement of the Conservative “deserters” to UKIP with two to three<br />

million new ‘joiners’ – former Liberal Democrats and ethnic minority<br />

voters backing the Conservatives for the first time – reinforces a long-term<br />

shift in the Conservative vote towards the centre ground of public attitudes<br />

on immigration.<br />

David Cameron was no longer trusted by voters with the strongest<br />

anti-immigration views – but he won the support of millions of others who<br />

cared more about the economy, and in any event were more relaxed about<br />

immigration.<br />

How immigration went from a political advantage to<br />

headache<br />

David Cameron clearly did not win this General Election on the<br />

issue of immigration.<br />

Immigration had been an asset for the Conservative leader when<br />

campaigning for office from opposition in 2010. Then, his party had<br />

enjoyed an 38% lead over the Labour government as the best party on<br />

immigration. The Conservative leader could echo public concern about<br />

Labour’s failure to predict or prepare for the large-scale migration from<br />

Eastern Europe after 2004. He could be confident that his alternative -<br />

reducing net migration to ‘tens of thousands’ – would be popular.<br />

Five years later, the electoral politics of immigration looked very<br />

different for the Conservatives. The net migration target was missed<br />

spectacularly. The government tried to suggest that it had reduced the<br />

numbers – but this fell apart as non-EU migration rose too. Ministers<br />

regularly announced new legislation and hoped that headlines about tough<br />

measures would show they were getting a grip. Yet trust in the government<br />

continued to fall, reaching similar levels to those in the last Labour<br />

government.<br />

8 British Future / The Politics of Immigration

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