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THE POLITICS OF IMMIGRATION

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Instead, Farage sought to stand out as the man prepared to say<br />

things that others wouldn’t, for example his focus on HIV positive<br />

migrants when questioned about the challenges facing the NHS.<br />

Nigel Farage’s campaign was pretty much pitch perfect for the<br />

voters that UKIP won - but the Survation poll findings capture how<br />

far the public response to UKIP, both positive and critical, remains<br />

dominated by perceptions of its charismatic and polarising leader.<br />

The strategic question for UKIP is whether it would benefit or not<br />

from a broader appeal.<br />

It might be that losing has become the new winning in British<br />

politics. The SNP made a major advance in Scottish politics in the wake<br />

of a referendum defeat. The Labour left has responded to a disappointing<br />

General Election defeat by mobilising a level of support inside the party<br />

that had not been seen for thirty years or more. UKIP too could find a<br />

niche and a voice as a party of the “left behind” – and could expand its<br />

appeal, particularly among some Labour voters in the north, if it is the<br />

only significant political force on the ‘out’ side of an EU referendum.<br />

So the party could potentially extend this appeal to voters with<br />

similar views, up to a ceiling of around 20-25% of the electorate. Without<br />

a change in the electoral system, however, it is difficult to see what this<br />

achieves. Four million votes is a significant, personal political achievement<br />

for Nigel Farage but it seems likely that the 2015 result may reflect the<br />

peak of what his strategy for UKIP can achieve.<br />

For UKIP’s rivals, these findings suggest that there are plenty of<br />

voters who want the other parties to engage more fully and confidently<br />

with issues of immigration, integration and identity – and that the<br />

suspicion remains that most politicians would rather duck these issues if<br />

they could. But the findings show that voters are not looking for the other<br />

parties to become UKIP imitators. They would prefer them instead to<br />

find their own voice on issues like immigration and integration.<br />

22 British Future / The Politics of Immigration

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