LATIN AMERICA TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015 TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015 BRANDZ TM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015 Argentina Brazil Chile Colombia Mexico Peru # Brand Brand Value (US$ Mil.) 2015 2014 Brand Contribution Index Brand Value Change 2014-2015 # Brand Brand Value (US$ Mil.) 2015 2014 Brand Contribution Index Brand Value Change 2014-2015 # Brand Brand Value (US$ Mil.) 2015 2014 Brand Contribution Index Brand Value Change 2014-2015 # Brand Brand Value (US$ Mil.) 2015 2014 Brand Contribution Index Brand Value Change 2014-2015 1 8,500 7,055 4 20% Beer 14 3,091 2,804 2 10% Retail 27 2,017 3,446 1 -41% Oil & Gas 40 1,236 969 2 28% Banks 2 8,476 8,025 4 6% Beer 15 3,039 2,748 1 11% Industry 28 1,940 1,759 1 10% Banks 41 1,197 - 4 Beer NEW ENTRY 3 6,174 5,308 3 16% Communication Providers 16 3,008 3,426 1 -12% Communication Providers 29 1,867 2,084 3 -10% Banks 42 1,118 - 1 Banks NEW ENTRY 4 5,202 4,177 2 25% Banks 17 2,845 2,486 4 14% Retail 30 1,859 1,145 3 62% Beer 43 1,108 1,076 5 3% Beer 5 4,709 6,084 4 -23% Retail 18 2,795 2,608 3 7% Food & Dairy 31 1,808 1,540 3 17% Banks 44 1,107 1,058 2 5% Retail 6 4,423 3,625 2 22% Communication Providers 19 2,758 3,181 4 -13% Oil & Gas 32 1,700 2,236 5 -24% Personal Care 45 1,072 1,103 3 -3% Retail 7 4,315 3,376 2 28% Banks 20 2,757 2,466 2 12% Food & Dairy 33 1,678 1,630 5 3% Beer 46 1,069 - 2 Communication Providers NEW ENTRY 8 4,185 3,585 4 17% Beer 21 2,595 3,175 3 -18% Banks 34 1,636 1,379 4 19% Banks 47 1,042 1,182 2 -12% Food & Dairy 9 3,672 3,565 5 3% Beer 22 2,557 2,687 3 -5% Retail 35 1,575 1,545 1 2% Oil & Gas 48 1,039 931 3 12% Communication Providers 10 3,604 3,477 4 4% Beer 23 2,436 2,365 4 3% Beer 36 1,533 - 2 Banks NEW ENTRY 49 997 - 2 Banks NEW ENTRY 11 3,554 3,097 2 15% Communication Providers 24 2,398 3,058 4 -22% Airlines 37 1,479 1,037 3 43% Banks 50 985 1,262 4 -22% Retail 12 3,476 3,006 4 16% Banks 25 2,207 2,494 2 -12% Banks 38 1,411 - 1 Retail NEW ENTRY Source: Millward Brown and BrandZ 13 3,107 4,107 5 -24% Retail 26 2,198 2,457 3 -11% Banks 39 1,309 1,094 4 20% Beer 24 25
ARGENTINA