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BrandZ_2015_LATAM_Top50_Report
BrandZ_2015_LATAM_Top50_Report
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RESOURCES<br />
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015<br />
THE BRANDZ TM<br />
BRAND VALUATION<br />
CONTACT DETAILS<br />
in Latin America<br />
We help build valuable brands<br />
The brand valuations in the BrandZ Top 50 Most<br />
Valuable Latin American Brands are produced by<br />
Millward Brown using market data from Kantar<br />
Worldpanel, along with Bloomberg.<br />
The consumer viewpoint is derived from the BrandZ database. Established<br />
in 1998 and constantly updated, this database of brand analytics and equity<br />
is the world’s largest, containing over three million consumer interviews about<br />
more than 100,000 different brands in over 50 markets.<br />
For further information about BrandZ<br />
contact any WPP Group company or:<br />
DOREEN WANG<br />
Global Head of BrandZ<br />
Millward Brown<br />
+1 212 548 7231<br />
Doreen.Wang@millwardbrown.com<br />
MARTIN GUERRIERIA<br />
Global BrandZ Research Director<br />
Millward Brown<br />
+44 (0) 207 126 5073<br />
Martin.Guerrieria@millwardbrown.com<br />
Our WPP companies have been engaged in Latin<br />
America for nearly 100 years. Today, over 20,000<br />
WPP professionals work across the region.<br />
They provide the advertising, marketing, insight,<br />
media, digital, retail, shopper marketing, PR,<br />
knowledge, insight, and implementation necessary<br />
to understand Latin America and build and sustain<br />
brand value. To learn more about how to apply this<br />
expertise to benefit your brand, please contact any<br />
of the WPP companies that contributed to this<br />
report or contact:<br />
ANN NEWMAN<br />
Country Head<br />
WPP Latin America<br />
Ann.Newman@wpp.com<br />
For further information about WPP companies<br />
worldwide, please visit:<br />
www.wpp.com/wpp/companies<br />
or contact:<br />
David Roth<br />
CEO The Store, WPP EMEA and Asia<br />
David.Roth@wpp.com<br />
ELSPETH CHEUNG<br />
Global BrandZ Valuation Director<br />
Millward Brown<br />
+44 (0) 207 126 5174<br />
Elspeth.Cheung@millwardbrown.com<br />
www.brandz.com<br />
BLOOMBERG<br />
The Bloomberg Professional service is the source of real-time and historical financial news and<br />
information for central banks, investment institutions, commercial banks, government offices<br />
and agencies, law firms, corporations and news organizations in over 150 countries. (For more<br />
information, please visit www.bloomberg.com)<br />
WPP is the world’s largest communications services group with billings of US$76 billion<br />
and revenues of US$19 billion. Through its operating companies, the Group provides a<br />
comprehensive range of advertising and marketing services including advertising & media<br />
investment management; data investment management; public relations & public affairs;<br />
branding & identity; healthcare communications; direct, digital, promotion & relationship<br />
marketing and specialist communications. The company employs over 188,000 people<br />
(including associates and investments) in over 3,000 offices across 112 countries.<br />
WPP was named Holding Company of the Year at the 2015 Cannes Lions International<br />
Festival of Creativity for the fifth year running. WPP was also named, for the fourth<br />
consecutive year, the World’s Most Effective Holding Company in the 2015 Effie<br />
Effectiveness Index, which recognizes the effectiveness of marketing communications.<br />
For more information, visit www.wpp.com<br />
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