+2%

BRAZIL
BRAND STORIES
TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2015
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PARENT COMPANY Gol SA
HEADQUARTERS São Paulo
INDUSTRY Airlines
YEAR OF FOUNDATION 2001
WEBSITE www.gol.com.br
BRAND VALUE US $205 million
PARENT COMPANY Raia Drogasil SA
HEADQUARTERS São Paulo
INDUSTRY Retail
YEAR OF FOUNDATION 1905
WEBSITE www.drogaraia.com.br
BRAND VALUE US $198 million
PARENT COMPANY Walmart do Brasil SA
HEADQUARTERS São Paulo
INDUSTRY Retail
YEAR OF FOUNDATION 2006
WEBSITE www.mercadotododia.com.br
BRAND VALUE US $188 million
GOL is the second largest airline company for
domestic fights in Brazil.
With its low cost, low fare business model, Gol has
democratized air travel in Brazil and South America.
GOL has a route network in South America and
the Caribbean, with almost 900 flights a day to
62 destinations, domestic and international, in 13
countries. The company has several partnerships
with key international airlines, such as Delta Airlines,
AeroMexico and Air France.
Droga Raia is Brazil’s fifth largest retail drugstore (by
sales revenue), with a strong presence in southeast,
midwest and southern regions throughout 544 stores.
The story began in 1905 with the opening of Pharmacia
Raia in Araraquara City in the São Paulo state. At that
time, the pharmacist prepared his customer’s medical
prescriptions entirely by hand. The name DrogaRaia
was adopted in 1982 and in 2011, DrogaRaia and
Drogasil merged, becoming Raia Drogasil S.A., the
largest company in Brazil’s pharmaceutical sector.
Todo Dia’s ‘neighborhood store’ format focuses on
providing low-price every day goods to the consumers.
Todo Dia opened in 2006 in the northeast region of
Brazil. Today it is a network of supermarkets and
hypermarkets of approximately 180 stores throughout
the country. A strong sense of corporate social
responsibility means the company gives priority to
hiring people from the communities where it operates.
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PARENT COMPANY JBS SA
HEADQUARTERS São Paulo
INDUSTRY Food & Dairy
YEAR OF FOUNDATION 1953
WEBSITE www.friboi.com.br
BRAND VALUE US $198 million
PARENT COMPANY Arezzo Indústria e Comércio SA
HEADQUARTERS Campo Bom
INDUSTRY Retail
YEAR OF FOUNDATION 1972
WEBSITE www.arezzo.com.br
BRAND VALUE US $193 million
PARENT COMPANY TAM SA
HEADQUARTERS São Paulo
INDUSTRY Airlines
YEAR OF FOUNDATION 1961
WEBSITE www.tam.com.br
BRAND VALUE US $176 million
Friboi is the beef brand of JBS Group, the largest
meat processing company in Brazil.
Friboi began in 1953 in Anápolis city in the state of
Goiás, where José Batista Sobrinho started selling
beef in his local neighborhood. Later he moved the
business to Brasilia, then the new capital of Brazil.
Within a decade his company had a presence in
many cities in the central-west region and by the
1980s he was selling beef to supermarkets all over
the country.
Friboi became part of JBS Group in 2007.
Arezzo is a leading retailer of women’s fashion
footwear and accessories.
Two brothers, Anderson and Jefferson Birman, created
the Arezzo brand in 1972. Today the brand focuses on
high quality and contemporary designs, introducing
around eight new collections annually. Currently Arezzo
operates 455 brand franchise stores and 53 own
stores. The Arezzo Company also markets under three
other brands: Schutz, Anacapri and Alexandre Birman.
With the inclusion of these brands, the company is
present at more than 2,700 points of sale.
TAM is the largest airline of Brazil and Latin America.
Although TAM is now known for its domestic and
international passenger service, the airline began in
1961 as an airfreight company, operating small oneengine
planes from its base in Marília in the state of
São Paulo. As the company grew, it acquired regional
carriers and developed a reputation for good customer
service. In 2010, the company signed an agreement
with LAN, the Chilean airline, to form the LATAM Airline
Group.
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